O Ecossistema do Agronegócio
SAFRAS & Mercado (safras.com.br) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Technology brands, Other brands, in the 49th percentile of 39786 Media & Entertainment brands.
SAFRAS & Mercado is a Brazilian agribusiness information platform, described as an 'ecosystem of agribusiness.' It provides market data, news, and analysis for the agribusiness sector, feeding websites, intranets, applications, and management systems of interested companies. Its mission is to deliver reliable market information and analysis to support strategic decisions in agribusiness. It positions itself as a reference ecosystem for market intelligence in Brazilian and global agribusiness, serving companies, producers, traders, and professionals who need real-time market information.
| Brand Name | SAFRAS & Mercado |
|---|---|
| Domain | safras.com.br |
| Industry | Media & Entertainment, Technology |
| Main Competitors | AgriCensus (58/100), S&P Global Platts Agriculture (70/100), Refinitiv (now LSEG) (90/100), Bloomberg (92/100), CEPEA (Centro de Estudos Avançados em Economia Aplicada), IHS Markit Agribusiness (65/100), AgRural (78/100), Notícias Agrícolas (75/100) |
Moz Domain Authority 45/100 vs category average 50 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #464,003 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "O Ecossistema do Agronegócio" (Meta description too short (4 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PT-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Instagram, YouTube, GitHub; no detected presence on Facebook, LinkedIn, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is SAFRAS & Mercado?", Claude could identify the brand as of November 2026. SAFRAS & Mercado is a Brazilian agribusiness consultancy and news service that provides market intelligence, price analysis, and crop production estimates for commodities like soybeans, corn, and cotton. It's widely followed by traders and international media for its independent Best known for Its closely watched Brazilian soybean and corn crop production estimates, often cited by Reuters and other global agricultural news outlets.
When asked "Best brands similar to SAFRAS & Mercado?", Claude would recommend SAFRAS & Mercado as of November 2026. If someone asked about agribusiness market intelligence or commodity news sources focused on Brazil, SAFRAS & Mercado would be a natural mention given its reputation for crop forecasting.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
SAFRAS & Mercado's main competitors in Media & Entertainment: AgriCensus (58/100), S&P Global Platts Agriculture (70/100), Refinitiv (now LSEG) (90/100), Bloomberg (92/100), IHS Markit Agribusiness (65/100).
Sources: Brand Analyzer scan
SAFRAS & Mercado has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 49, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: SAFRAS & Mercado official site
SAFRAS & Mercado scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: SAFRAS & Mercado official site
SAFRAS & Mercado can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: SAFRAS & Mercado official site
SAFRAS & Mercado offers a specialized service of agribusiness data and news. This includes market analysis and real-time information that can be integrated into client websites, intranets, mobile applications, and internal management systems, allowing companies in the agribusiness sector to access market intelligence directly within their own digital tools.
Sources: SAFRAS & Mercado official site
SAFRAS & Mercado is a Brazilian agribusiness-focused information and market intelligence platform. It describes itself as 'the ecosystem of agribusiness,' providing data, news, and analysis related to agricultural markets. The company serves as a specialized provider of market intelligence for the agribusiness sector, aiming to be a reference point for market data and insights in Brazil and globally.
Sources: SAFRAS & Mercado official site
SAFRAS & Mercado collects and delivers market information and analysis for the agribusiness sector. It supplies data and news feeds that automatically populate websites, intranets, applications, and management systems of client companies. This allows businesses, producers, traders, and other agribusiness professionals to access real-time market information to support their decision-making processes.
Sources: SAFRAS & Mercado official site
SAFRAS & Mercado is used by companies, agricultural producers, commodity traders, and professionals who work in or have an interest in the agribusiness sector and require real-time market information to inform their business and strategic decisions.
Sources: SAFRAS & Mercado official site
SAFRAS & Mercado scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
SAFRAS & Mercado has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #464,003 (Tranco) and a Moz Domain Authority of 45/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify SAFRAS & Mercado from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to SAFRAS & Mercado: SAC Aerospace Museum (75/100), Saam TV (75/100), The Sag Harbor Express (75/100), Sagnlandet Lejre (75/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.