Standing up for seafarers since 1885
Sailor's Union (sailors.org) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, Other brands, in the 45th percentile of 18110 Non-profit brands.
Sailor's Union, operating under sailors.org, is a maritime labor union representing American merchant mariners. Founded to maintain and develop seamanship skills, it advocates for favorable maritime law, improved wages, and working conditions for seafarers. The union also supports international solidarity among sailors through the concept of the 'Brotherhood of the Sea.' It serves as a historic representative body for merchant mariners in the United States, focusing on labor rights and legal protections within the maritime industry.
| Brand Name | Sailor's Union |
|---|---|
| Domain | sailors.org |
| Industry | Non-profit, Government |
| Founded | 1891 |
| Main Competitors | Seafarers International Union (67/100), International Organization of Masters, Mates & Pilots (80/100), American Maritime Officers (75/100), Marine Engineers' Beneficial Association (72/100), International Longshore and Warehouse Union (79/100) |
Moz Domain Authority 29/100 vs category average 48 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To maintain and develop skill in seamanship, effect positive change in maritime law to support the American Merchant Marine, and assist seamen of other countries in establishing th…" (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache, Drupal.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Sailor's Union?", Claude could identify the brand as of October 2026. The Sailors' Union of the Pacific is a maritime labor union founded in 1885 that represents unlicensed merchant mariners working on US-flagged vessels, primarily on the West Coast. It negotiates contracts, wages, and working conditions for its seafaring members and has a long his Best known for Being one of the oldest labor unions in the United States, representing merchant sailors since the late 1800s.
When asked "Best brands similar to Sailor's Union?", Claude would recommend Sailor's Union as of October 2026. If someone asked about maritime labor unions or organizations representing merchant mariners, the Sailors' Union of the Pacific would be a relevant and historically significant example to mention.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Sailor's Union's main competitors in Non-profit: Seafarers International Union (67/100), International Organization of Masters, Mates & Pilots (80/100), American Maritime Officers (75/100), Marine Engineers' Beneficial Association (72/100), International Longshore and Warehouse Union (79/100).
Sources: Brand Analyzer scan
Sailor's Union has low AI-search visibility, scoring 23/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 22, recommendation 38). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Sailor's Union official site
Sailor's Union was founded in 1891. Sailor's Union operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Sailor's Union scores 38/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Sailor's Union official site
Sailor's Union is a labor union representing American merchant mariners, founded to promote seamanship skills and advocate for maritime labor rights. It works to improve maritime law, wages, and working conditions for seafarers, and supports international cooperation among sailors through what it calls the 'Brotherhood of the Sea.'
Sources: Sailor's Union official site
Sailor's Union advocates for the rights and interests of American merchant mariners. It works to maintain and develop seamanship skills, lobbies for favorable changes in maritime law, and negotiates for better wages, working conditions, and legal protections for seafarers. It also fosters international solidarity among sailors from different countries.
Sources: Sailor's Union official site
Sailor's Union can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Sailor's Union official site
Sailor's Union offers labor representation and advocacy services for American merchant mariners, including efforts to improve maritime law, negotiate better wages and working conditions, and support skill development in seamanship. It also engages in international outreach to support seafarers from other countries.
Sources: Sailor's Union official site
Sailor's Union is used by American merchant mariners and seafarers seeking union representation, improved working conditions, and advocacy for their legal and labor rights within the maritime industry.
Sources: Sailor's Union official site
Sailor's Union is known for being one of the longstanding labor unions representing American merchant mariners, with a mission centered on improving maritime law, wages, and working conditions for seafarers both domestically and internationally.
Sources: Sailor's Union official site
Sailor's Union scores 23/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Sailor's Union has a weak AI-visibility profile at 23/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (38/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 29/100 and thin schema.org structured data. In a live check, Claude could already identify Sailor's Union from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Sailor's Union: Australian Commission on Safety and Quality in Health Care (75/100), Basilique du Sacré-Cœur de Montmartre (75/100), SE Health (75/100), Catholic Diocese of Salina (75/100).
A step up - brands to learn from: Zero Project (81/100), Youth Villages (81/100).
Category leader: Change.org (97/100).
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