Jämför lån från över 40 långivare
Sambla (sambla.se) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, in the 43rd percentile of 13308 Finance brands.
Sambla is a Swedish loan intermediary (sambla.se) that helps private individuals in Sweden compare and find loans from a network of over 40 banks and lenders. Through a single application and one credit check, users can compare loan offers up to 800,000 SEK without cost or binding commitment. Operating since 2014, Sambla states it has helped over 500,000 customers find favorable loan terms. The service positions itself as a free, convenient way to access multiple lenders' offers simultaneously.
| Brand Name | Sambla |
|---|---|
| Domain | sambla.se |
| Industry | Finance |
| Founded | 2014 |
| Main Competitors | Lendo (83/100), Advisa (76/100), Freedom Finance (82/100), Zmarta (78/100), Compricer (81/100), Lånius |
Moz Domain Authority 37/100 vs category average 40 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #674,178 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Jämför lån hos över 40 långivare - Låna upp till 800 000 kr med låg ränta - Helt kostnad- och bindningsfritt. Ansök idag." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, FAQ schema, og:title, og:description, og:type, Twitter cards, canonical.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Vercel.
Social footprint: verified profiles on Instagram, LinkedIn, YouTube, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Sambla?", Claude could identify the brand as of October 2026. Sambla is a Swedish/Nordic loan brokerage platform that lets consumers compare and apply for personal loans and mortgages from multiple banks and lenders through a single application, aiming to help them find the lowest interest rate. Best known for Comparing and brokering personal loans and mortgages across multiple Nordic banks through one application.
When asked "Best brands similar to Sambla?", Claude would recommend Sambla as of October 2026. It's one of the best-known loan comparison services in Sweden and the broader Nordic market, so it would naturally come up alongside similar finance comparison brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Sambla's main competitors in Finance: Lendo (83/100), Advisa (76/100), Freedom Finance (82/100), Zmarta (78/100), Compricer (81/100).
Sources: Brand Analyzer scan
Sambla offers a loan comparison and brokerage service for private individuals in Sweden, covering loans up to 800,000 SEK. Users submit one application and undergo a single credit check, after which Sambla presents offers gathered from its network of more than 40 banks and lenders, allowing side-by-side comparison of interest rates and terms.
Sources: Sambla official site
Sambla is a Swedish loan comparison and intermediary service (sambla.se) that connects private individuals with a network of more than 40 banks and lenders, allowing them to compare loan offers through a single application.
Sources: Sambla official site
Sambla has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 43, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Sambla official site
Sambla collects loan offers from up to 40 banks and lenders based on one application and a single credit check, enabling users to compare and choose the loan with the best interest rate and terms for loans up to 800,000 SEK, free of charge and without binding commitment.
Sources: Sambla official site
Sambla scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Sambla official site
Sambla is known for being a Swedish loan comparison platform that aggregates offers from a large network of lenders through a single, free application process, helping users find favorable loan terms without needing to apply separately to each bank.
Sources: Sambla official site
Sambla can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Sambla official site
Sambla is used by private individuals in Sweden who want to consolidate or compare personal loans to find the most favorable interest rate and terms, without having to apply separately to multiple banks or lenders.
Sources: Sambla official site
Sambla's appeal stems from its value proposition of simplifying loan comparison: a single application and one credit check lets users access offers from over 40 banks and lenders, saving time and avoiding multiple credit inquiries. The service is also cost-free and has no binding commitment, which can make it attractive to consumers seeking the best loan terms.
Sources: Sambla official site
Sambla scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Sambla has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (17/100). It benefits from a global traffic rank of #674,178 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 37/100. In a live check, Claude could already identify Sambla from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Sambla: Safety Insurance (75/100), Safe Harbor Financial (75/100), Sandbox Wealth (75/100), Sanford Health Plan (75/100).
A step up - brands to learn from: Zurich Italia (81/100), Zurich Insurance Group (81/100).
Category leader: Stripe (97/100).
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