Jämför lån, en kreditupplysning
Lendo (lendo.se) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Finance brands, in the 84th percentile of 13300 Finance brands.
Lendo is a Swedish online loan comparison service that allows consumers to compare loan offers from up to 40 lenders simultaneously through a single credit check via UC. The platform aims to help users find loans with favorable interest rates while protecting their credit score, since multiple separate loan applications can otherwise lower it. The service is free to use and positions itself as Sweden's largest loan comparison platform, targeting private individuals who want to borrow money or consolidate existing loans.
| Brand Name | Lendo |
|---|---|
| Domain | lendo.se |
| Industry | Finance |
| Main Competitors | Zmarta (78/100), Advisa (76/100), Freedom Finance (82/100), Sambla (75/100), Krea (85/100) |
Moz Domain Authority 36/100 vs category average 40 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #463,612 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Jämför lån från upp till 40 långivare. Endast en kreditupplysning via UC. Alltid kostnadsfri ansökan. Lendo förmedlar lån med låg ränta." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 5 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, canonical.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, Gatsby.
Social footprint: verified profiles on Facebook, X (Twitter), LinkedIn, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Lendo?", Claude could identify the brand as of October 2026. Lendo is a Swedish online loan brokerage platform that lets consumers compare personal loan and mortgage offers from multiple banks and lenders by submitting a single application. Best known for Comparing and brokering personal loans from multiple Nordic banks through one application.
When asked "Best brands similar to Lendo?", Claude would recommend Lendo as of October 2026. It's a well-established and widely used loan comparison service in Sweden, so it would naturally come up for finance comparison tools in that market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Lendo's main competitors in Finance: Zmarta (78/100), Advisa (76/100), Freedom Finance (82/100), Sambla (75/100), Krea (85/100).
Sources: Brand Analyzer scan
Lendo has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 48, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Lendo official site
Lendo helps consumers compare and apply for loans from up to 40 different lenders simultaneously. Users submit one application and receive a single credit check via UC, after which they can compare loan offers including interest rates and terms from multiple lenders without having to apply separately to each one.
Sources: Lendo official site
Lendo scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Lendo official site
Lendo offers a loan comparison service that lets users apply once and receive loan offers from up to 40 different lenders. This includes comparisons for personal loans and loan consolidation (samla lån), with the application process being free of charge and requiring only a single credit check via UC.
Sources: Lendo official site
Lendo is a Swedish online service that lets consumers compare loan offers from multiple lenders in one place. It operates as a loan brokerage/comparison platform, connecting borrowers with up to 40 different lenders through a single application process.
Sources: Lendo official site
Lendo can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Lendo official site
Lendo is known for being a large loan comparison service in Sweden that allows users to compare offers from up to 40 lenders using only a single credit check through UC, rather than requiring multiple separate credit inquiries that could lower a person's credit score.
Sources: Lendo official site
Lendo is used by private individuals in Sweden who want to take out a loan or consolidate existing loans and are seeking the best interest rates and terms without having to apply separately to multiple banks or lenders.
Sources: Lendo official site
Lendo scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Lendo has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #463,612 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 36/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Lendo from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Lendo: Lendingkart (83/100), Kiavi (83/100), Lido (83/100), LightStream (83/100).
A step up - brands to learn from: Yuga Labs (91/100), YNAB (91/100).
Category leader: Stripe (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.