Changing the world of logistics
Samskip (samskip.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Other brands, in the 83rd percentile of 45881 Other brands.
Samskip is a logistics company founded in 1990, headquartered in Reykjavík, that provides integrated multimodal and global transportation services. It focuses on cost-effective, reliable, and sustainable shipping solutions, combining various transport modes such as sea, rail, and road to serve businesses with global and regional logistics needs. The company positions itself as a sustainability-driven leader aiming to transform the logistics industry through efficient, integrated networks.
| Brand Name | Samskip |
|---|---|
| Domain | samskip.com |
| Industry | Other |
| Founded | 1990 |
| Headquarters | Reykjavík |
| Main Competitors | Maersk (92/100), CMA CGM (76/100), DSV (77/100), Kuehne+Nagel (86/100), DHL Global Forwarding (97/100), DFDS (90/100), Hapag-Lloyd (77/100) |
Moz Domain Authority 45/100 vs category average 36 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #692,777 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Discover cost-effective integrated multimodal and global logistics services that prioritize reliability and sustainability." (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, YouTube, LinkedIn, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Samskip?", Claude could identify the brand as of October 2026. Samskip is a European transport and logistics company based in Iceland and the Netherlands, specializing in multimodal freight transport including shortsea shipping, rail, and road across Europe. It also has roots in Icelandic shipping, connecting Iceland with mainland Europe. Best known for Multimodal shortsea shipping and intermodal freight transport across Europe.
When asked "Best brands similar to Samskip?", Claude would recommend Samskip as of October 2026. It's a well-established name in European intermodal and shortsea logistics, so it's relevant if someone asks about shipping or freight forwarding companies in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Samskip's main competitors in Other: Maersk (92/100), CMA CGM (76/100), DSV (77/100), Kuehne+Nagel (86/100), DHL Global Forwarding (97/100).
Sources: Brand Analyzer scan
Samskip has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 64, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Samskip official site
Samskip was founded in 1990. Samskip operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Samskip is headquartered in Reykjavík. Samskip operates in the Other category.
Sources: Wikidata
Samskip scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Samskip official site
Samskip can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Samskip official site
Samskip is a logistics company, founded in 1990 and headquartered in Reykjavík, that specializes in multimodal and global transportation services.
Sources: Samskip official site
Samskip provides integrated multimodal transport and global forwarding services, combining sea, rail, and road transport to deliver logistics solutions for businesses worldwide. Its offerings emphasize cost-effectiveness, reliability, and sustainability in moving goods across international and regional supply chains.
Sources: Samskip official site
Samskip scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Samskip has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (64/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #692,777 (Tranco) and a Moz Domain Authority of 45/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify Samskip from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Samskip: SalzburgerLand Tourismus (80/100), Salons by JC (80/100), SAMSON AGRO (80/100), The Sash Window Workshop (80/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), ZuPreem (81/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.