Campaigning to protect our ocean
Surfers Against Sewage (sas.org.uk) earns a Brand Analyzer score of 82 out of 100, placing it in the Strong Brand tier among Non-profit brands, Sports & Fitness brands. Among 800 Non-profit brands analyzed, Surfers Against Sewage ranks in the 87th percentile (category average 69, leader 95). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 75/100, Digital Presence 100/100, Visual Identity 95/100, Messaging Clarity 95/100, Trust Foundation 93/100, AI Discoverability 68/100, Brand Authority 51/100.
Surfers Against Sewage is a UK-based grassroots environmental charity founded in 1990 and headquartered in St Agnes. It campaigns to protect oceans, rivers, and lakes from sewage and plastic pollution, mobilizing public action and policy pressure to safeguard water quality for wildlife and people. Rooted in the surfing community, it positions itself as the UK's leading grassroots voice for ocean activism, engaging surfers, water sport enthusiasts, and environmental activists in efforts to end pollution and protect marine environments.
| Brand Name | Surfers Against Sewage |
|---|---|
| Domain | sas.org.uk |
| Industry | Non-profit, Sports & Fitness |
| Founded | 1990 |
| Headquarters | St Agnes |
| Main Competitors | Marine Conservation Society (80/100), Surfrider Foundation, The Rivers Trust, Greenpeace UK, WWF UK (89/100), Ocean Conservancy |
Moz Domain Authority 68/100 vs category average 39 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #164,496 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Surfers Against Sewage appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Surfers Against Sewage is a grassroots environmental charity that campaigns to protect the ocean and all it makes possible." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Surfers Against Sewage scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Surfers Against Sewage has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (54/100) and its weakest is recommendation likelihood (37/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #164,496 (Tranco) and a Moz Domain Authority of 68/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Surfers Against Sewage from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Surfers Against Sewage?", Claude could identify the brand as of August 2026. Surfers Against Sewage is a UK-based marine conservation charity that campaigns against water pollution, plastic waste, and sewage discharges affecting coastlines and oceans. It began in 1990 in Cornwall, started by surfers concerned about raw sewage being pumped into the sea, an Best known for Campaigning against sewage discharges and plastic pollution on UK beaches and coastlines.
When asked "Best brands similar to Surfers Against Sewage?", Claude would recommend Surfers Against Sewage as of August 2026. It's a well-known and credible UK environmental nonprofit, so it would naturally come up alongside other ocean or coastal conservation charities.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Surfers Against Sewage's main competitors include Marine Conservation Society (80/100), Surfrider Foundation, The Rivers Trust, Greenpeace UK, WWF UK. These companies compete in the Non-profit space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Surfers Against Sewage and Marine Conservation Society are competitors in Non-profit. Brand Analyzer scores Surfers Against Sewage at 82/100 and Marine Conservation Society at 80/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Surfers Against Sewage include Marine Conservation Society (80/100), Surfrider Foundation, The Rivers Trust, Greenpeace UK, WWF UK. Each is an established option in the Non-profit space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Surfers Against Sewage is a grassroots environmental charity based in the UK, founded in 1990 and headquartered in St Agnes. It campaigns to protect the ocean, rivers, and lakes and all they make possible for wildlife and people.
Sources: Surfers Against Sewage official site
Surfers Against Sewage has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 54, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Surfers Against Sewage official site
Surfers Against Sewage was founded in 1990. Surfers Against Sewage operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Surfers Against Sewage is headquartered in St Agnes. Surfers Against Sewage operates in the Non-profit category.
Sources: Wikidata
Surfers Against Sewage scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Surfers Against Sewage official site
Surfers Against Sewage can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Surfers Against Sewage official site
As a charity, Surfers Against Sewage does not sell traditional products but offers campaigning and advocacy services aimed at ending sewage and plastic pollution, mobilizing public action, and applying policy pressure to protect oceans, rivers, and lakes.
Sources: Surfers Against Sewage official site
Surfers Against Sewage engages UK surfers, ocean and water sport enthusiasts, environmental activists, and citizens concerned about water quality and pollution in rivers, lakes, and seas.
Sources: Surfers Against Sewage official site
Surfers Against Sewage is known for being a grassroots movement rooted in the surfing community that campaigns against sewage and plastic pollution affecting UK waters, uniting water users, communities, and policymakers in ocean activism.
Sources: Surfers Against Sewage official site
Ranked closest to Surfers Against Sewage: Riksarkivet (82/100), Reliance Foundation (82/100), Unity (82/100), College Board (81/100).
A step up - brands to learn from: American Red Cross (91/100), Pushpay (91/100).
Category leader: Humble Bundle (95/100).