Everything for your hobby
Scale75 (scale75.com) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Manufacturing brands, Other brands, in the 68th percentile of 15197 E-commerce brands.
Scale75 is a Spanish company based in Arganda del Rey, Madrid, specializing in miniatures, paints, and modeling accessories for the tabletop gaming and hobby painting community. Founded over a decade ago, it has become one of the most respected brands in the miniature painting hobby. The company offers a comprehensive range of products designed to serve both amateur hobbyists and expert painters, supporting the creative process of bringing miniature models to life through high-quality materials and tools.
| Brand Name | Scale75 |
|---|---|
| Domain | scale75.com |
| Industry | E-commerce, Manufacturing |
| Headquarters | Arganda del Rey, Madrid, Spain |
| Main Competitors | Games Workshop (81/100), Vallejo (75/100), The Army Painter (82/100), Reaper Miniatures (75/100), AK Interactive (82/100), Green Stuff World, Privateer Press (77/100) |
Moz Domain Authority 37/100 vs category average 43 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #409,900 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Scale75 is a Spanish brand specializing in miniatures, paints, and modeling accessories. Founded in Arganda del Rey (Madrid) over 10 years ago, it is one of the most beloved and re…" (Meta description: 47 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), LinkedIn; no detected presence on YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Scale75?", Claude could identify the brand as of September 2026. Scale75 is a Spanish miniature company that produces high-detail resin and plastic model kits, tabletop miniatures, and its own line of acrylic paints (Scalecolor) for hobbyists and wargamers. Best known for High-quality fantasy and sci-fi miniatures along with their Scalecolor paint range.
When asked "Best brands similar to Scale75?", Claude would recommend Scale75 as of September 2026. It's a well-regarded name in the miniature painting and wargaming hobby space, often mentioned alongside brands like Citadel or Vallejo.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Scale75's main competitors in E-commerce: Games Workshop (81/100), Vallejo (75/100), The Army Painter (82/100), Reaper Miniatures (75/100), AK Interactive (82/100).
Sources: Brand Analyzer scan
Scale75 offers a comprehensive range of products for miniature painting and modeling, including specialized paints, miniatures, and modeling accessories. These products are designed to meet the needs of both amateur hobbyists and expert painters within the tabletop gaming and model-making community.
Sources: Scale75 official site
Scale75 is a Spanish brand specializing in miniatures, paints, and modeling accessories, based in Arganda del Rey, Madrid. Founded over ten years ago, it is recognized as one of the most respected and beloved brands in the miniature painting and modeling hobby, serving customers worldwide.
Sources: Scale75 official site
Scale75 has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 55, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Scale75 official site
Scale75 develops and sells specialized paints, miniatures, and modeling accessories for the hobby painting and tabletop gaming community. It provides the products needed for painting miniatures, catering to both amateur hobbyists and expert painters through its e-commerce platform and manufacturing operations.
Sources: Scale75 official site
Scale75 scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Scale75 official site
Based on available information, Scale75 is described as one of the most beloved and respected brands in the miniature painting and modeling hobby, having built this reputation over more than a decade in the industry. This suggests a strong level of trust among its target audience of hobbyists and modelers.
Sources: Scale75 official site
Scale75 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Scale75 official site
Scale75 is used by miniature painting enthusiasts, tabletop gamers, and model makers, ranging from amateur hobbyists to expert painters, who seek high-quality paints, miniatures, and accessories for their creative projects.
Sources: Scale75 official site
Scale75 is known for being one of the most trusted and respected Spanish brands in the miniature painting hobby, offering a comprehensive and specialized range of paints, miniatures, and accessories developed with over a decade of expertise in the hobby industry.
Sources: Scale75 official site
Scale75 is popular due to its reputation as one of the most trusted and respected brands in the miniature painting hobby, built over more than a decade. Its comprehensive range of specialized paints, miniatures, and accessories caters to both amateur and expert hobbyists, contributing to its strong standing in the global hobbyist community.
Sources: Scale75 official site
Scale75 scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Scale75 has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (55/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #409,900 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 37/100. In a live check, Claude could already identify Scale75 from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Scale75: Scalamandré (81/100), Savic (81/100), SCUF Gaming (81/100), SeatGeek (81/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.