La voix des auteurs multimédia
Scam (scam.fr) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Non-profit brands, in the 72nd percentile of 16358 Media & Entertainment brands.
La Scam (Société civile des auteurs multimédia) is a French collecting society founded in 1981 and headquartered in the 8th arrondissement of Paris. It represents authors working across audiovisual, radio, literature and new media-including directors, interview and commentary authors, writers, translators, journalists, videographers, photographers and illustrators. The organization's mission is to gather and represent these multimedia creators, defending their rights and valuing their work within the French media and non-profit sectors.
| Brand Name | Scam |
|---|---|
| Domain | scam.fr |
| Industry | Media & Entertainment, Non-profit |
| Founded | 1981 |
| Headquarters | 8th arrondissement of Paris |
| Main Competitors | SACD (83/100), SACEM (81/100), SAIF (78/100), ADAGP (80/100), SOFIA |
Moz Domain Authority 55/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #440,077 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Scam appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "La Scam, Société civile des auteurs multimédia, rassemble des réalisateurs, des auteurs d’entretiens et de commentaires, des écrivains, traducteurs, journalistes, vidéastes, photog…" (Meta description: 35 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Apache, WordPress.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Scam?", Claude could not identify the brand as of September 2026. I don't recognize a specific media & entertainment company called 'Scam' at scam.fr, likely because it's a small or niche French site with limited presence in my training data.
When asked "Best brands similar to Scam?", Claude would not surface Scam as of September 2026. I can't recommend a company I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Scam's main competitors in Media & Entertainment: SACD (83/100), SACEM (81/100), SAIF (78/100), ADAGP (80/100).
Sources: Brand Analyzer scan
Scam, formally La Scam (Société civile des auteurs multimédia), is a French collecting society founded in 1981 and based in the 8th arrondissement of Paris. It is a non-profit civil society that gathers and represents authors working in audiovisual, radio, literature and new media.
Sources: Scam official site
Scam has moderate AI-search visibility, scoring 52/100 on Brand Analyzer's AI visibility composite (visibility 46, trust 60, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Scam official site
Scam was founded in 1981. Scam operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Scam is headquartered in 8th arrondissement of Paris. Scam operates in the Media & Entertainment category.
Sources: Wikidata
Scam represents and defends the interests of multimedia authors in France, including directors, interview and commentary authors, writers, translators, journalists, videographers, photographers and illustrators working in audiovisual, radio, literature and new media. As a collecting society, its role centers on rallying these creators and advocating for recognition and support of their work.
Sources: Scam official site
Scam scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Scam official site
Scam can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Scam official site
Scam offers representation and advocacy services for multimedia authors, aiming to defend their rights and valorize their work. Its scope covers creators across audiovisual, radio, literature and new media, including directors, interview and commentary authors, writers, translators, journalists, videographers, photographers and illustrators.
Sources: Scam official site
Scam is used by multimedia creators in France, including directors, authors of interviews and commentaries, writers, translators, journalists, videographers, photographers and illustrators, who work in the audiovisual, radio, literary and new media sectors.
Sources: Scam official site
Scam is known for being a reference organization representing multimedia authors in France, bringing together a broad range of creators-directors, writers, journalists, photographers and others-across audiovisual, radio, literary and new media fields.
Sources: Scam official site
Scam scores 52/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Scam has a limited AI-visibility profile at 52/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (60/100) and its weakest is visibility (46/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #440,077 (Tranco) and a Moz Domain Authority of 55/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check (September 2026), Claude could not identify Scam from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Scam: SBOBET (82/100), Santé Magazine (82/100), SC Freiburg (82/100), Science North (82/100).
A step up - brands to learn from: Yr (91/100), Wired Italia (91/100).
Category leader: Change.org (97/100).
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