Ihr Portal zur Landesregierung
Schleswig-Holstein Landesportal (schleswig-holstein.de) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, in the 43rd percentile of 15201 Government brands.
Schleswig-Holstein Landesportal (schleswig-holstein.de) is the official government website of the German state of Schleswig-Holstein. It serves as a central entry point providing citizens and institutions with current news, and information on state ministries, authorities, and judicial bodies. Founded in 1946, the portal functions as the digital gateway to the state government's administrative structure, aiming to consolidate official information and services in one accessible location for the public.
| Brand Name | Schleswig-Holstein Landesportal |
|---|---|
| Domain | schleswig-holstein.de |
| Industry | Government |
| Founded | 1946 |
| Main Competitors | Bayern.de (58/100), Nordrhein-Westfalen Landesportal (82/100), Niedersachsen Landesportal (62/100), Hamburg.de (76/100), Baden-Württemberg Landesportal (67/100), Rheinland-Pfalz Landesportal, Mecklenburg-Vorpommern Landesportal |
Moz Domain Authority 66/100 vs category average 47 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #24,720 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Einstiegsseite der Landesregierung Schleswig-Holstein mit aktuellen Meldungen und allen Ministerien, Behörden und Jusitzbehörden." (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, YouTube, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Schleswig-Holstein Landesportal?", Claude could identify the brand as of October 2026. Schleswig-Holstein Landesportal is the official government website of the German federal state of Schleswig-Holstein, providing citizens and businesses with information on state administration, services, news, and public agencies. Best known for being the official state government portal of Schleswig-Holstein, Germany.
When asked "Best brands similar to Schleswig-Holstein Landesportal?", Claude would not surface Schleswig-Holstein Landesportal as of October 2026. It's a regional government site relevant mainly to residents or those dealing with that specific German state, not something I'd recommend as a general brand suggestion.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Schleswig-Holstein Landesportal's main competitors in Government: Bayern.de (58/100), Nordrhein-Westfalen Landesportal (82/100), Niedersachsen Landesportal (62/100), Hamburg.de (76/100), Baden-Württemberg Landesportal (67/100).
Sources: Brand Analyzer scan
Schleswig-Holstein Landesportal is the official online portal of the state government of Schleswig-Holstein, a federal state in Northern Germany. It serves as the central digital entry point for citizens and institutions seeking information about the state's ministries, authorities, and judicial bodies, as well as current government news and announcements.
Schleswig-Holstein Landesportal has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 27, trust 34, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Schleswig-Holstein Landesportal was founded in 1946. Schleswig-Holstein Landesportal operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
The portal offers access to current government news and announcements, information on all state ministries and their functions, details on administrative and judicial authorities, and general information about state governmental affairs relevant to citizens and institutions in Schleswig-Holstein.
Schleswig-Holstein Landesportal scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
As the official government portal of the state of Schleswig-Holstein, operated by the state administration itself, the site is positioned as a reliable and authoritative source of information on government matters, ministries, and official announcements for citizens and institutions.
Schleswig-Holstein Landesportal can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
The portal is used by citizens and institutions in Schleswig-Holstein seeking information about government ministries, administrative authorities, judicial bodies, and official state announcements. This includes residents looking for government services and news, as well as organizations and businesses needing information on state administrative matters.
The portal is known for being the official, centralized source of information from the Schleswig-Holstein state government, bringing together news, ministry updates, and details on judicial and administrative authorities in one place for public access.
Schleswig-Holstein Landesportal scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Schleswig-Holstein Landesportal has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (27/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #24,720 (Tranco) and a Moz Domain Authority of 66/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Schleswig-Holstein Landesportal from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Schleswig-Holstein Landesportal: NHS SBS (72/100), Slovenská banková asociácia (SBA) (72/100), Central Okanagan Public Schools (72/100), Saanich Schools (72/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
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