Scooore Brand Score: 66/100 - Developing tier

Les cotes les plus fortes de Belgique

Scooore (scooore.be) scores 66 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, Other brands, in the 16th percentile of 40976 Media & Entertainment brands.

AI Snapshot

Scooore (scooore.be) is a Belgian online sports betting platform founded in 2015. It offers competitive odds for sports betting and lottery-style games to adults over 21 in Belgium, alongside responsible gambling tools. The brand is also linked to Belgian women's football, as its name is associated with the country's top women's football league. Scooore positions itself as a major player in the Belgian online betting market, emphasizing attractive odds and player safety.

Key facts about Scooore
Brand NameScooore
Domainscooore.be
IndustryMedia & Entertainment, Other
Founded2015
Main CompetitorsUnibet (80/100), Bwin (83/100), Betfirst (72/100), Napoleon Games (60/100), Circus.be (70/100), Ladbrokes Belgium (77/100)

Evidence

Moz Domain Authority 25/100 vs category average 50 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Temps passé sur scooore.be 00:00:01" (Meta description: 5 words. OG description present but brief) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Cloudflare.

Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Scooore?

Live results from asking a general-purpose AI assistant about the brand, checked November 2026.

When asked "What is Scooore?", Claude could not identify the brand as of November 2026. I don't recognize Scooore (scooore.be) specifically, likely because it's a small or regional Belgian company with limited presence in my training data.

When asked "Best brands similar to Scooore?", Claude would not surface Scooore as of November 2026. I can't recommend a company I don't have verified information about.

People Also Ask About Scooore

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Scooore's main competitors?

Scooore's main competitors in Media & Entertainment: Unibet (80/100), Bwin (83/100), Betfirst (72/100), Napoleon Games (60/100), Circus.be (70/100).

Sources: Brand Analyzer scan

When was Scooore founded?

Scooore was founded in 2015. Scooore operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Does ChatGPT recommend Scooore?

Scooore scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Scooore official site

How can Scooore improve its AI discoverability?

Scooore can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Scooore official site

What is Scooore?

Scooore is a Belgian online sports betting and gambling platform, founded in 2015, that offers betting on sports events and lottery-style games to adults in Belgium.

Sources: Scooore official site

What does Scooore do?

Scooore provides an online platform where users in Belgium can place sports bets with competitive odds, participate in lottery-style games, and access responsible gambling tools to manage their play.

Sources: Scooore official site

Who uses Scooore?

Scooore is used by adults over the age of 21 in Belgium who are interested in online sports betting and lottery-style games.

Sources: Scooore official site

Recommendations

AI visibility

Scooore scores 19/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Scooore has a weak AI-visibility profile at 19/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (27/100) and its weakest is trust (15/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 25/100 and thin schema.org structured data. In a live check (November 2026), Claude could not identify Scooore from memory, confirming the gaps above.

Visibility - 17/100

Trust - 15/100

Recommendation likelihood - 27/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Scooore: Scoil Samhraidh Willie Clancy (66/100), SCM Shop (66/100), Scrabble Word Finder (66/100), Sean Tucker (66/100).

A step up - brands to learn from: KwaZulu-Natal Tourism & Film (71/100), Ziyouz (71/100).

Category leader: Change.org (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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