Truth starts with Opta
Stats Perform (Opta) (scout7.com) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Sports & Fitness brands, Media & Entertainment brands, Technology brands, in the 58th percentile of 2891 Sports & Fitness brands.
Stats Perform, operating under the Opta brand, is a sports data and technology company providing trusted live sports data, AI, and analytics tools. It serves professional sports teams, leagues, federations, media companies, broadcasters, and streamers by powering storytelling, performance analysis, and fan engagement. The company positions itself as an industry leader in sports intelligence, supplying the data infrastructure used across media and sports organizations globally.
| Brand Name | Stats Perform (Opta) |
|---|---|
| Domain | scout7.com |
| Industry | Sports & Fitness, Media & Entertainment |
| Main Competitors | Sportradar (92/100), Genius Sports (89/100), StatsBomb, Wyscout (89/100), InStat (54/100), Second Spectrum (62/100), Catapult Sports (88/100) |
Moz Domain Authority 33/100 vs category average 45 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Top pro teams and media choose Stats Perform's trusted Opta sports data and AI to build magic from the detail of sport for billions of fans." (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 4 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, Facebook, X (Twitter), Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Stats Perform (Opta)?", Claude could identify the brand as of September 2026. Stats Perform (formerly Opta) is a leading sports data and analytics company that collects and provides detailed statistics, AI-driven insights, and performance data for football and other sports to broadcasters, clubs, and media; Scout7 is a scouting and player recruitment softw Best known for Providing detailed live sports statistics and analytics, especially Opta football data used by broadcasters and clubs worldwide.
When asked "Best brands similar to Stats Perform (Opta)?", Claude would recommend Stats Perform (Opta) as of September 2026. It's a dominant, widely respected name in sports data and analytics, so it would naturally come up when discussing top brands in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Stats Perform (Opta)'s main competitors in Sports & Fitness: Sportradar (92/100), Genius Sports (89/100), Wyscout (89/100), InStat (54/100), Second Spectrum (62/100).
Sources: Brand Analyzer scan
Stats Perform (Opta) has low AI-search visibility, scoring 19/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 34, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Stats Perform (Opta) official site
Stats Perform (Opta) scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Stats Perform (Opta) official site
Stats Perform (Opta) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Stats Perform (Opta) official site
Stats Perform (Opta) is a sports data and AI technology company that provides trusted, live sports data and analytics used by professional teams, leagues, media companies, and broadcasters worldwide. Opta is the data and insights brand of Stats Perform, known for delivering detailed statistical coverage of sports events.
Sources: Stats Perform (Opta) official site
Stats Perform's Opta is used by professional sports teams, leagues, and federations, as well as media companies, broadcasters, and streaming platforms. These users rely on Opta's data and AI tools for tasks ranging from player and team performance analysis to creating data-driven content and enhancing fan engagement.
Sources: Stats Perform (Opta) official site
Stats Perform (Opta) scores 19/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Stats Perform (Opta) has a weak AI-visibility profile at 19/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (37/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 33/100. In a live check, Claude could already identify Stats Perform (Opta) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Stats Perform (Opta): DraftKings Predictions (79/100), Sailing World (79/100), Scout Boats (79/100), SHL (79/100).
A step up - brands to learn from: Bash (81/100), Yogamatters (81/100).
Category leader: Complex (97/100).
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