Supporting the UK seafood industry
Seafish (seafish.org) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Food & Beverage brands, in the 59th percentile of 12468 Government brands.
Seafish is a UK non-departmental public body established in 1981 that supports the UK seafood industry. It provides industry data, guidance, advice, and training to help fishers, processors, exporters, and suppliers navigate trade, regulation, safety, and sustainability challenges, aiming to help the sector thrive.
| Brand Name | Seafish |
|---|---|
| Domain | seafish.org |
| Industry | Government, Food & Beverage |
| Founded | 1981 |
| Main Competitors | Marine Stewardship Council (89/100), Global Seafood Alliance (79/100), Norwegian Seafood Council (68/100), Agriculture and Horticulture Development Board (85/100), Seafood Watch (70/100) |
Moz Domain Authority 55/100 vs category average 48 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #516,334 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Seafish is a UK public body supporting the seafood industry to thrive. Visit our site for seafood industry data, guidance, advice and training." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions ChatGPT-User, ClaudeBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: ASP.NET.
Social footprint: verified profiles on LinkedIn, YouTube, Instagram, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Seafish?", Claude could identify the brand as of October 2026. Seafish is a UK public body (the Sea Fish Industry Authority) that supports the seafood industry across the supply chain, from catching and aquaculture through to processing and retail, by providing research, training, market insight and promotional activities. It's funded by a l Best known for Promoting sustainability and supporting the UK seafood industry through research, training and the Responsible Fishing Scheme.
When asked "Best brands similar to Seafish?", Claude would recommend Seafish as of October 2026. It's a key UK government-linked authority for seafood industry standards and sustainability, so it would come up naturally in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Seafish's main competitors in Government: Marine Stewardship Council (89/100), Global Seafood Alliance (79/100), Norwegian Seafood Council (68/100), Agriculture and Horticulture Development Board (85/100), Seafood Watch (70/100).
Sources: Brand Analyzer scan
Seafish offers industry data and statistics, guidance on trade and regulation, advice on compliance and sustainability, and training programs for seafood industry professionals.
Sources: Seafish official site
Seafish is a UK non-departmental public body established in 1981 that supports the UK seafood industry.
Sources: Seafish official site
Seafish has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 43, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Seafish official site
Seafish was founded in 1981. Seafish operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Seafish supports the UK seafood industry by providing industry data, guidance, trade and regulatory advice, and training resources to help businesses such as fishers, processors, exporters, and suppliers operate effectively and comply with regulations.
Sources: Seafish official site
Seafish scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Seafish official site
Yes, Seafish is a UK public body, which gives it an official, government-backed status as a trusted source of industry data, regulatory guidance, and training for the seafood sector.
Sources: Seafish official site
Seafish can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Seafish official site
Seafish is used by UK seafood industry businesses, including fishers, processors, exporters, and suppliers who need regulatory guidance, trade support, and industry insights.
Sources: Seafish official site
Seafish is known for being the official UK public body that provides authoritative data, guidance, and training for the seafood industry, particularly around trade, regulation, and sustainability.
Sources: Seafish official site
Seafish scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Seafish has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #516,334 (Tranco) and a Moz Domain Authority of 55/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Seafish from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Seafish: Screen Ireland (76/100), Sociaal en Cultureel Planbureau (SCP) (76/100), Secure America Now (76/100), The Seniors Coalition (76/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
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