El buscador de negocios de México
Sección Amarilla (seccionamarilla.com.mx) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Marketing & Advertising brands, Technology brands, Other brands, in the 66th percentile of 6995 Marketing & Advertising brands.
Sección Amarilla is a Mexican business directory platform, founded in 1882 and headquartered in Mexico City, that helps consumers find local businesses, stores, and services such as hotels, restaurants, doctors, and schools throughout Mexico. It provides phone numbers, addresses, and maps, positioning itself as the largest business search engine in the country. Owned by América Móvil, the company also operates as a digital marketing agency, offering solutions to help businesses increase their online visibility and sales.
| Brand Name | Sección Amarilla |
|---|---|
| Domain | seccionamarilla.com.mx |
| Industry | Marketing & Advertising, Technology |
| Founded | 1882 |
| Headquarters | Mexico City |
| Parent Company / Owner | América Móvil |
| Main Competitors | Google Maps (88/100), Yelp (76/100), TripAdvisor (97/100), Foursquare (95/100), Yellow Pages (YP), Páginas Amarillas (Spain), Facebook Business (83/100) |
Moz Domain Authority 58/100 vs category average 39 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #147,910 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Encuentra miles de empresas, tiendas y servicios locales en todo México. Teléfonos, direcciones y mapas en el buscador de negocios más grande del país." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ES-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on X (Twitter), Facebook, LinkedIn, YouTube, Instagram; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Sección Amarilla?", Claude could identify the brand as of October 2026. Sección Amarilla is Mexico's well-known business directory service, essentially the Mexican equivalent of the Yellow Pages, operated by Grupo Carso's Telmex-affiliated business, listing businesses, phone numbers, addresses and ads across the country. Best known for Being Mexico's leading printed and online Yellow Pages business directory.
When asked "Best brands similar to Sección Amarilla?", Claude would recommend Sección Amarilla as of October 2026. It's a long-standing, widely recognized business directory and advertising platform in Mexico, so it fits naturally when discussing local directory or advertising services there.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Sección Amarilla's main competitors in Marketing & Advertising: Google Maps (88/100), Yelp (76/100), TripAdvisor (97/100), Foursquare (95/100), Facebook Business (83/100).
Sources: Brand Analyzer scan
Sección Amarilla offers a business directory service that provides telephone numbers, addresses, and maps for businesses and services across Mexico. It also provides digital marketing solutions aimed at helping businesses boost their online visibility and sales.
Sources: Sección Amarilla official site
Sección Amarilla is a Mexican business directory and digital marketing company, founded in 1882 and based in Mexico City. It operates as the largest business search engine in Mexico, connecting consumers with local businesses, stores, and services such as hotels, restaurants, doctors, and schools. It is owned by América Móvil and also functions as a digital marketing agency for businesses seeking greater online visibility.
Sources: Sección Amarilla official site
Sección Amarilla has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 62, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Sección Amarilla official site
Sección Amarilla was founded in 1882. Sección Amarilla operates in the Marketing & Advertising category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Sección Amarilla is headquartered in Mexico City. Sección Amarilla operates in the Marketing & Advertising category.
Sources: Wikidata
Sección Amarilla provides an online directory where users can search for local businesses, stores, and services across Mexico, offering phone numbers, addresses, and maps. It also acts as a digital marketing agency, helping businesses increase their visibility and sales through online marketing solutions.
Sources: Sección Amarilla official site
Sección Amarilla scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Sección Amarilla official site
Sección Amarilla is known for being the largest business directory and search engine in Mexico, historically recognized for its printed and later digital Yellow Pages-style listings of businesses, services, and contact information.
Sources: Sección Amarilla official site
Sección Amarilla can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Sección Amarilla official site
Sección Amarilla is used by consumers in Mexico searching for local businesses and services such as hotels, restaurants, doctors, and schools, as well as by business owners in Mexico looking to increase their visibility and attract more customers through digital marketing services.
Sources: Sección Amarilla official site
Sección Amarilla is owned by or part of América Móvil. Sección Amarilla operates in the Marketing & Advertising category.
Sources: Wikidata
Sección Amarilla is popular because it serves as the largest business search platform in Mexico, giving consumers an easy way to find contact details, addresses, and maps for a wide range of local businesses and services, while also helping business owners improve their digital presence.
Sources: Sección Amarilla official site
Sección Amarilla scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Sección Amarilla has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (62/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #147,910 (Tranco) and a Moz Domain Authority of 58/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify Sección Amarilla from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Sección Amarilla: SearchApi (80/100), Screendragon (80/100), SEOValley (80/100), Shapo (80/100).
A step up - brands to learn from: Ziba Design (81/100), Zeno Group (81/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.