Non-religious therapy that works
Secular Therapy Project (seculartherapy.org) scores 68 out of 100 on Brand Analyzer, placing it in the Developing tier among Healthcare brands, Non-profit brands, in the 18th percentile of 19656 Healthcare brands.
Secular Therapy Project is a non-profit healthcare service that connects clients with licensed therapists who practice secular, evidence-based treatment methods free from religious influence. It maintains a vetted network of therapists committed to non-religious care, serving non-religious individuals, atheists, agnostics, and those recovering from religious trauma. The organization positions itself as a trusted resource for mental health care grounded in science rather than faith-based approaches.
| Brand Name | Secular Therapy Project |
|---|---|
| Domain | seculartherapy.org |
| Industry | Healthcare, Non-profit |
| Main Competitors | BetterHelp (92/100), Talkspace (90/100), Psychology Today (90/100), GoodTherapy (72/100), Recovering from Religion (72/100) |
Ranked #3,186,510 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Secular Therapy Project has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To connect clients with qualified therapists who use secular, evidence-based methods free from religious influence." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, Instagram, YouTube; no detected presence on X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Secular Therapy Project's main competitors in Healthcare: BetterHelp (92/100), Talkspace (90/100), Psychology Today (90/100), GoodTherapy (72/100), Recovering from Religion (72/100).
Sources: Brand Analyzer scan
Secular Therapy Project has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 53, trust 4, recommendation 44). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Secular Therapy Project scores 44/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Secular Therapy Project is a non-profit organization that connects individuals seeking mental health care with licensed therapists who use secular, evidence-based treatment methods free from religious influence. It serves as a referral network specifically designed for people who want therapy that does not incorporate faith-based perspectives.
Secular Therapy Project can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Secular Therapy Project offers a referral service that connects clients with licensed therapists who practice secular, evidence-based treatment methods, free from religious influence. The service is built around a vetted network of qualified mental health professionals.
Secular Therapy Project is used by non-religious individuals, atheists, agnostics, and people recovering from religious trauma who are seeking mental health therapy that is free from religious bias and grounded in evidence-based, secular methods.
Secular Therapy Project is known for maintaining a network of vetted, licensed therapists who commit to secular, non-religious treatment approaches, offering an alternative to faith-based counseling for clients who want science-grounded mental health care.
Secular Therapy Project scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Secular Therapy Project has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (53/100) and its weakest is trust (4/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #3,186,510 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Secular Therapy Project: Scottish Medicines Consortium (SMC) (68/100), Society for Clinical and Experimental Hypnosis (SCEH) (68/100), Senseonics (68/100), Sensorimotor Psychotherapy (68/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), ZT Corporate (71/100).
Category leader: Booksy (96/100).
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