Forensic coding that stops burglaries
SelectaDNA (selectadna.co.uk) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Other brands, Real Estate brands, Government brands, in the 92nd percentile of 9485 Other brands.
SelectaDNA is a UK-based forensic property marking company that provides forensic coding technology designed to deter and reduce burglary and crime. Its products help homeowners, businesses, and property owners mark valuables with a unique traceable code, supporting police identification and recovery of stolen property. The brand states its technology is trusted by 93% of UK Police Forces and has been shown to reduce burglaries by up to 85%. SelectaDNA positions itself as a leading, police-endorsed crime prevention solution within the security and property protection sector.
| Brand Name | SelectaDNA |
|---|---|
| Domain | selectadna.co.uk |
| Industry | Other, Real Estate |
| Main Competitors | SmartWater (87/100), Retainagroup, Yale (79/100), ADT (88/100) |
Moz Domain Authority 44/100 vs category average 37 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #4,110,624 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
SelectaDNA has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "SelectaDNA Forensic Coding proven to reduce burglaries by up to 85%." (Meta description: 11 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Vue.
Social footprint: verified profiles on YouTube, X (Twitter), Instagram, LinkedIn; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is SelectaDNA?", Claude could identify the brand as of September 2026. SelectaDNA is a UK-based company that produces forensic marking products using synthetic DNA to mark and trace property, and it's widely known for its anti-theft security products used by homeowners, businesses, and police forces to deter and solve crimes like burglary and vehicl Best known for Synthetic DNA forensic marking kits used to deter theft and help police link stolen property or suspects to crime scenes.
When asked "Best brands similar to SelectaDNA?", Claude would recommend SelectaDNA as of September 2026. It's a well-established and recognized name in the UK forensic security marking space, often partnered with police forces, so it's a natural mention for property marking or anti-theft solutions.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
SelectaDNA's main competitors in Other: SmartWater (87/100), Yale (79/100), ADT (88/100).
Sources: Brand Analyzer scan
SelectaDNA has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 29, recommendation 59). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: SelectaDNA official site
SelectaDNA scores 59/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: SelectaDNA official site
SelectaDNA is a UK-based forensic coding brand that provides property marking technology used to deter and reduce crime, particularly burglary. It supplies traceable forensic marking kits to homeowners, businesses, and property owners, and its technology is reported to be trusted by 93% of UK Police Forces.
Sources: SelectaDNA official site
SelectaDNA develops and supplies forensic coding solutions that mark property and valuables with a unique, traceable identifier. This technology is used to help deter burglary and other crimes by making stolen goods identifiable and traceable back to their owner, supporting recovery and prosecution efforts by police.
Sources: SelectaDNA official site
SelectaDNA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: SelectaDNA official site
SelectaDNA offers forensic coding products designed to mark and protect property, including marking kits for homes and businesses. These products apply a unique, traceable forensic code to valuables and property, helping to deter theft and assist police in identifying and recovering stolen goods.
Sources: SelectaDNA official site
SelectaDNA is known for its forensic coding technology used to mark property as a crime deterrent, and for its claim of reducing burglaries by up to 85%. It is also recognized for being trusted by a large majority (93%) of UK Police Forces, positioning it as a police-endorsed security solution.
Sources: SelectaDNA official site
SelectaDNA is used by homeowners, businesses, and other property owners in the UK who are looking for police-supported crime prevention solutions. Its target audience includes individuals and organizations seeking to protect property and deter burglary through forensic marking technology.
Sources: SelectaDNA official site
SelectaDNA is popular because it offers a scientifically-based, police-supported method of deterring and reducing property crime, particularly burglary. Its appeal stems from documented support from UK Police Forces and its stated ability to reduce burglaries by up to 85%, making it an attractive option for homeowners and businesses seeking effective, credible crime prevention measures.
Sources: SelectaDNA official site
SelectaDNA scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
SelectaDNA has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (59/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #4,110,624 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify SelectaDNA from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to SelectaDNA: SeeNews (86/100), Securitas (86/100), Sendle (86/100), SGS (86/100).
A step up - brands to learn from: ZipRecruiter (91/100), Yr (91/100).
Category leader: Accenture (97/100).
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