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SELF (self.com) earns a Brand Analyzer score of 94 out of 100, placing it in the Iconic tier among Media & Entertainment brands, Healthcare brands, Sports & Fitness brands. Among 4441 Media & Entertainment brands analyzed, SELF ranks in the 98th percentile (category average 75, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 95/100, Digital Presence 100/100, Visual Identity 92/100, Messaging Clarity 95/100, Trust Foundation 97/100, AI Discoverability 80/100, Brand Authority 79/100.
SELF (self.com) is a digital media publication focused on health, fitness, nutrition, and beauty content for women. Published under Condé Nast, it offers workout ideas, healthy-eating recipes, makeup looks, skin-care advice, and product recommendations. SELF aims to empower women with trusted, expert-backed guidance to help them live healthier lives, positioning itself as a go-to source for credible wellness and lifestyle information.
| Brand Name | SELF |
|---|---|
| Domain | self.com |
| Industry | Media & Entertainment, Healthcare |
| Parent Company / Owner | Condé Nast |
| Main Competitors | Women's Health (92/100), Health.com (95/100), Shape, Well+Good (91/100), Byrdie (92/100), Healthline (92/100), Allure (95/100), Cosmopolitan (94/100) |
Moz Domain Authority 90/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #10,555 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
SELF has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Discover new workout ideas, healthy-eating recipes, makeup looks, skin-care advice, the best beauty products and tips, trends, and more from SELF." (Meta description: 21 words (ideal length). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
SELF scores 63/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
SELF has a moderate AI-visibility profile at 63/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is trust (58/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #10,555 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify SELF from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is SELF?", Claude could identify the brand as of August 2026. SELF is a health and wellness media brand that publishes articles on fitness, nutrition, mental health, and beauty, and it was originally launched as a print magazine before shifting to a digital-only publication owned by Conde Nast. Best known for Being a Conde Nast digital health and wellness publication covering fitness and nutrition content.
When asked "Best brands similar to SELF?", Claude would recommend SELF as of August 2026. It's a well-known, established wellness media brand that would naturally come up alongside other health and fitness publications.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
SELF's main competitors include Women's Health, Health.com, Shape, Well+Good (91/100), Byrdie (92/100). These companies compete in the Media & Entertainment space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
SELF and Allure are competitors in Media & Entertainment. Brand Analyzer scores SELF at 94/100 and Allure at 95/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to SELF include Women's Health, Health.com, Shape, Well+Good (91/100), Byrdie (92/100). Each is an established option in the Media & Entertainment space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
SELF has moderate AI-search visibility, scoring 63/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 58, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: SELF official site
SELF offers digital content including workout ideas, healthy-eating recipes, makeup looks, skin-care advice, and recommendations for beauty products. It does not manufacture physical products itself but serves as a media publisher delivering articles and guides on health, fitness, and beauty topics.
Sources: SELF official site
SELF scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: SELF official site
SELF is a digital magazine and media brand published by Condé Nast that focuses on health, fitness, nutrition, and beauty content aimed at women. It provides articles, advice, and product recommendations covering workouts, healthy eating, skin care, and makeup, positioning itself as a trusted source for wellness and lifestyle information.
Sources: SELF official site
SELF creates and publishes digital content related to health, fitness, nutrition, and beauty. This includes workout ideas, healthy-eating recipes, makeup tutorials, skin-care advice, and reviews of beauty products, all aimed at helping readers, primarily women, improve their overall wellness and lifestyle.
Sources: SELF official site
SELF can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: SELF official site
SELF is used by women interested in health, fitness, nutrition, and beauty who are looking for reliable and engaging content to improve their overall wellness and lifestyle. Its audience typically seeks practical, expert-backed advice on topics ranging from workouts to skin care.
Sources: SELF official site
SELF is known for providing expert-backed, practical advice on fitness, nutrition, and beauty, combined with relatable, real-life content. As a publication under Condé Nast, it is recognized as a credible digital resource for women's health and wellness information.
Sources: SELF official site
Ranked closest to SELF: Scholastic (94/100), Runway (94/100), Sky Sports (94/100), SPIN (94/100), Refinery29 (94/100), Supercell (94/100).
Category leader: Complex (97/100).