Psychologische Hilfe ohne Wartezeit
Selfapy (selfapy.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Healthcare brands, SaaS brands, in the 81st percentile of 11852 Healthcare brands.
Selfapy is a German digital health company that provides CE-certified, science-based online therapy programs for mental health conditions such as depression, anxiety disorders, and burnout. Its services are fully reimbursed by statutory health insurance (Kassenleistung) in Germany and can be accessed immediately via prescription, without the waiting times typically associated with traditional therapy. Selfapy positions itself as a digital medical device and a trustworthy, evidence-based alternative to classic in-person therapy, targeting individuals seeking fast, insurance-covered psychological support.
| Brand Name | Selfapy |
|---|---|
| Domain | selfapy.com |
| Industry | Healthcare, SaaS |
| Main Competitors | HelloBetter (75/100), Novego (71/100), deprexis (GAIA Group), MindDoc (58/100), Mindable Health (77/100) |
Moz Domain Authority 40/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #622,115 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "✓100 % Kassenleistung ✓Wissenschaftlich geprüft ✓Wirksam » Rezept holen, App laden, starten!" (Meta description: 12 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Selfapy?", Claude could identify the brand as of September 2026. Selfapy is a German digital health company that offers online psychological courses for conditions like depression, anxiety, and chronic pain, based on cognitive behavioral therapy principles, and it's certified as a reimbursable digital health app (DiGA) in Germany. Best known for Being one of the first DiGA-certified online CBT courses in Germany for mental health conditions.
When asked "Best brands similar to Selfapy?", Claude would recommend Selfapy as of September 2026. It's a notable player in Germany's digital therapeutics market and often comes up when discussing prescribable mental health apps.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Selfapy's main competitors in Healthcare: HelloBetter (75/100), Novego (71/100), MindDoc (58/100), Mindable Health (77/100).
Sources: Brand Analyzer scan
Selfapy offers CE-certified online therapy programs delivered through an app, targeting specific mental health conditions such as depression, anxiety disorders, and burnout. These programs are structured, scientifically grounded psychological interventions that patients can access after obtaining a prescription, with costs fully covered by German statutory health insurance.
Sources: Selfapy official site
Selfapy is a German digital health provider offering CE-certified online therapy programs for people with psychological conditions such as depression, anxiety disorders, or burnout. It operates as a digital medical device (DiGA) that is fully reimbursed by statutory health insurance in Germany, allowing users to access psychological support quickly via a doctor's prescription instead of waiting for a traditional therapy slot.
Sources: Selfapy official site
Selfapy has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 42, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Selfapy official site
Selfapy provides science-based, CE-certified online therapy programs designed to help people manage mental health conditions like depression, anxiety, and burnout. Users obtain a prescription, download the app, and start the program immediately, without the typical waiting periods for in-person therapy appointments. The programs are structured to be used independently, offering psychological education and coping strategies grounded in scientific evidence.
Sources: Selfapy official site
Selfapy scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Selfapy official site
Selfapy is known for offering fully insurance-covered ('100% Kassenleistung'), CE-certified digital therapy programs in Germany that can be started immediately via prescription, without the waiting times associated with conventional psychotherapy appointments.
Sources: Selfapy official site
Selfapy can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Selfapy official site
Selfapy is used by people in Germany who have been diagnosed with psychological conditions such as depression, anxiety disorders, or burnout and who are looking for fast, insurance-covered psychological support. It particularly serves individuals who want to avoid the long waiting times typically involved in securing a traditional therapy placement.
Sources: Selfapy official site
Selfapy is likely popular because it addresses a common pain point in Germany's mental health system: long waiting times for therapy appointments. By offering immediate access to CE-certified, insurance-covered online therapy programs via prescription, it provides a fast and low-barrier alternative to traditional in-person psychotherapy for people dealing with depression, anxiety, or burnout.
Sources: Selfapy official site
Selfapy scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Selfapy has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #622,115 (Tranco), a Moz Domain Authority of 40/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Selfapy from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Selfapy: SEIU (Service Employees International Union) (82/100), Seaward (82/100), Semper Fi & America's Fund (82/100), Sensaphonics (82/100).
A step up - brands to learn from: Zoetis (91/100), theSkimm (91/100).
Category leader: Booksy (96/100).
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