Advancing data and statistical literacy
Sense About Science USA (senseaboutscienceusa.org) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Media & Entertainment brands, Education brands, in the 44th percentile of 29800 Non-profit brands.
Sense About Science USA is an American nonprofit organization founded in 2014 and headquartered in Alexandria, Virginia. Led by CEO Trevor Butterworth, it works to advance data and statistical literacy to support democratic citizenship and scientific progress. The organization connects journalists with volunteer statisticians who help analyze data on deadline, aiming to improve the accuracy of evidence-based reporting. It positions itself as a nonpartisan resource serving journalists, policymakers, scientists, and the public who need help interpreting data and statistics.
| Brand Name | Sense About Science USA |
|---|---|
| Domain | senseaboutscienceusa.org |
| Industry | Non-profit, Media & Entertainment |
| Founded | 2014 |
| Headquarters | Alexandria |
| CEO | Trevor Butterworth |
| Main Competitors | SciLine (79/100), Full Fact (86/100), Africa Check (70/100), Knight Science Journalism Program, Society for Science (82/100) |
Moz Domain Authority 50/100 vs category average 46 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Advancing data and statistical literacy for democratic citizenship and scientific progress" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Sense About Science USA?", Claude could identify the brand as of November 2026. Sense About Science USA is the American branch of the UK charity Sense About Science, which champions evidence-based reasoning and helps the public and policymakers ask for and understand scientific evidence behind claims. Best known for Its 'Ask for Evidence' campaign encouraging the public to request proof behind scientific and health claims.
When asked "Best brands similar to Sense About Science USA?", Claude would recommend Sense About Science USA as of November 2026. It's a recognizable name in the science literacy and public engagement nonprofit space, so it fits naturally alongside similar evidence-advocacy organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Sense About Science USA's main competitors in Non-profit: SciLine (79/100), Full Fact (86/100), Africa Check (70/100), Society for Science (82/100).
Sources: Brand Analyzer scan
Sense About Science USA offers a free service that connects journalists with volunteer statisticians who help analyze and interpret data and statistics, often under deadline pressure. This service supports accurate, evidence-based reporting and also contributes to broader efforts to improve statistical literacy among policymakers and the public.
Sense About Science USA is an American nonprofit organization, founded in 2014 and based in Alexandria, Virginia, dedicated to advancing data and statistical literacy for democratic citizenship and scientific progress. It is led by CEO Trevor Butterworth and operates as a nonpartisan resource connecting journalists, policymakers, scientists, and the public with accurate statistical interpretation.
Sense About Science USA has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 30, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sense About Science USA was founded in 2014. Sense About Science USA operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Sense About Science USA is headquartered in Alexandria. Sense About Science USA operates in the Non-profit category.
Sources: Wikidata
Sense About Science USA scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sense About Science USA is known for its free service connecting journalists with volunteer statisticians who assist in analyzing and interpreting data and statistics under deadline pressure, helping ensure accurate, evidence-based reporting on complex quantitative topics.
Sense About Science USA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sense About Science USA's services are used primarily by journalists who need help interpreting data and statistics for news reporting. Policymakers, scientists, and members of the public who require accurate understanding of statistical information for informed decision-making also engage with the organization's resources.
Sense About Science USA scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Sense About Science USA has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 50/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Sense About Science USA from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Sense About Science USA: Seminole Tribe of Florida (73/100), S.E.L.L. (Syndicat des éditeurs de logiciels de loisirs) (73/100), Smart Electric Power Alliance (SEPA) (73/100), SERRV International (73/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
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