Empowering women through self-reliance
Self Employed Women's Association (SEWA) (sewa.org) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Other brands, in the 34th percentile of 8812 Non-profit brands.
The Self Employed Women's Association (SEWA) is an Indian non-profit organization and trade union that organizes women workers in the informal economy. Its mission is to help these women achieve full employment and self-reliance by securing work, income, and social security. SEWA operates as a grassroots movement representing one of the largest and most vulnerable segments of India's labor force, addressing the economic and social needs of self-employed and informal women workers.
| Brand Name | Self Employed Women's Association (SEWA) |
|---|---|
| Domain | sewa.org |
| Industry | Non-profit, Other |
| Main Competitors | WIEGO (Women in Informal Employment: Globalizing and Organizing) (84/100), BRAC (86/100), Grameen Bank, Oxfam India (78/100), CARE India |
Moz Domain Authority 53/100 vs category average 51 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #905,715 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To organize women workers in the informal economy to achieve full employment and self-reliance." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache, WordPress, Ghost.
Social footprint: verified profiles on YouTube, LinkedIn, Instagram, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Self Employed Women's Association (SEWA)?", Claude could identify the brand as of September 2026. SEWA is a trade union and grassroots organization based in India, founded by Ela Bhatt in 1972, that organizes poor self-employed women workers, such as vendors, home-based workers, and laborers in the informal economy, to gain better wages, working conditions, and access to fina Best known for Organizing informal-sector women workers in India into a trade union and pioneering microfinance through SEWA Bank.
When asked "Best brands similar to Self Employed Women's Association (SEWA)?", Claude would recommend Self Employed Women's Association (SEWA) as of September 2026. It's a globally respected model for grassroots women's economic empowerment and labor organizing, often cited alongside Grameen Bank in discussions of women's economic development.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Self Employed Women's Association (SEWA)'s main competitors in Non-profit: WIEGO (Women in Informal Employment: Globalizing and Organizing) (84/100), BRAC (86/100), Oxfam India (78/100).
Sources: Brand Analyzer scan
Self Employed Women's Association (SEWA) has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 29, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Self Employed Women's Association (SEWA) official site
Self Employed Women's Association (SEWA) scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Self Employed Women's Association (SEWA) official site
SEWA (Self Employed Women's Association) is a non-profit organization and trade union based in India that organizes women workers in the informal economy. It functions as a grassroots movement advocating for the rights and economic security of self-employed and informal women workers.
Sources: Self Employed Women's Association (SEWA) official site
Self Employed Women's Association (SEWA) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Self Employed Women's Association (SEWA) official site
SEWA serves self-employed and informal women workers in India who are seeking economic empowerment, stable income, and social security protections.
Sources: Self Employed Women's Association (SEWA) official site
SEWA is known for being a grassroots union and movement representing one of the largest and most vulnerable segments of India's labor force-self-employed women in the informal economy. It is recognized for organizing millions of women workers to secure economic rights and social security.
Sources: Self Employed Women's Association (SEWA) official site
Self Employed Women's Association (SEWA) scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Self Employed Women's Association (SEWA) has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #905,715 (Tranco) and a Moz Domain Authority of 53/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Self Employed Women's Association (SEWA) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Self Employed Women's Association (SEWA): SE Health (74/100), Scripps College (74/100), Community Music Center (74/100), Shakespeare Theatre Company (74/100).
A step up - brands to learn from: Youth Villages (81/100), Youth Ki Awaaz (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.