Proudly representing small business owners
Small Firms Association (SFA) (sfa.ie) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, Other brands, in the 69th percentile of 25413 Non-profit brands.
The Small Firms Association (SFA) is an Irish non-profit organization established in 2009 that represents and supports small businesses across Ireland. It provides advocacy, policy briefings, industry research, networking forums, and training tailored to the needs of small firm owners and entrepreneurs. The SFA aims to bridge the gap between policymakers and small business owners, serving as a dedicated voice for the small firms sector in Ireland.
| Brand Name | Small Firms Association (SFA) |
|---|---|
| Domain | sfa.ie |
| Industry | Non-profit, Education |
| Founded | 2009 |
| Parent Company / Owner | Network Rail |
| Main Competitors | Irish Small and Medium Enterprises Association (ISME) (83/100), Irish Business and Employers Confederation (IBEC) (83/100), Chambers Ireland (84/100), Federation of Small Businesses (FSB) (76/100), Local Enterprise Office (77/100) |
Moz Domain Authority 43/100 vs category average 47 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The SFA represents and supports a broad and diverse mix of members from the Small Firms sector. The team keeps members informed on policy through in-house briefings, provides indus…" (Meta description: 44 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, Instagram, X (Twitter), GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Small Firms Association (SFA)?", Claude could identify the brand as of October 2026. The Small Firms Association is an Irish business representative body that advocates for small businesses, providing lobbying, advice, and support services to its members. It operates as part of Ibec, Ireland's largest business lobby group. Best known for Representing and advocating for the interests of small businesses in Ireland.
When asked "Best brands similar to Small Firms Association (SFA)?", Claude would recommend Small Firms Association (SFA) as of October 2026. It's a well-established and recognized advocacy group for small businesses in Ireland, so it would come up naturally in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Small Firms Association (SFA)'s main competitors in Non-profit: Irish Small and Medium Enterprises Association (ISME) (83/100), Irish Business and Employers Confederation (IBEC) (83/100), Chambers Ireland (84/100), Federation of Small Businesses (FSB) (76/100), Local Enterprise Office (77/100).
Sources: Brand Analyzer scan
Small Firms Association (SFA) has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 39, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Small Firms Association (SFA) was founded in 2009. Small Firms Association (SFA) operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Small Firms Association (SFA) scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Small Firms Association (SFA) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Small Firms Association (SFA) is owned by or part of Network Rail. Small Firms Association (SFA) operates in the Non-profit category.
Sources: Wikidata
Small Firms Association (SFA) scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Small Firms Association (SFA) has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 43/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify Small Firms Association (SFA) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Small Firms Association (SFA): Sextantio (78/100), Severinus (78/100), BASF - The Bar Association of San Francisco (78/100), San Francisco-Marin Food Bank (78/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
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