ShareTheMeal Brand Score: 84/100 - Strong Brand tier

Share a meal, fight hunger

ShareTheMeal (sharethemeal.org) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Food & Beverage brands, in the 92nd percentile of 23073 Non-profit brands.

AI Snapshot

ShareTheMeal is a fundraising mobile app launched in 2014 by the United Nations World Food Programme. It enables individuals to donate meals to people facing hunger worldwide through a simple, phone-based donation process. The app is positioned as an easy and trustworthy way for socially conscious users to support global hunger relief, leveraging the WFP's logistics and credibility to ensure donations are delivered directly to those in need.

Key facts about ShareTheMeal
Brand NameShareTheMeal
Domainsharethemeal.org
IndustryNon-profit, Food & Beverage
Founded2014
Parent Company / OwnerWorld Food Programme
Main CompetitorsCharity: Water (90/100), GiveDirectly (88/100), UNICEF (74/100), Feeding America (83/100), Oxfam (92/100), Action Against Hunger (87/100)

Evidence

Moz Domain Authority 59/100 vs category average 47 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #394,884 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

ShareTheMeal has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "Donate now and feed someone in need. Share meals with people in need, and the UN World Food Programme delivers them." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Social footprint: verified profiles on Facebook, X (Twitter), YouTube, Instagram, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know ShareTheMeal?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is ShareTheMeal?", Claude could identify the brand as of October 2026. ShareTheMeal is a mobile app created by the United Nations World Food Programme that lets people donate small amounts, as little as the cost of one meal, to feed children and families affected by hunger and crisis around the world. Best known for Being the UN World Food Programme's app that lets users donate the cost of a meal with one tap to help feed people in crisis zones.

When asked "Best brands similar to ShareTheMeal?", Claude would recommend ShareTheMeal as of October 2026. It's a well known, trusted, low-friction way to donate to hunger relief backed by a major UN agency, so it's a natural recommendation for charitable giving apps.

People Also Ask About ShareTheMeal

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are ShareTheMeal's main competitors?

ShareTheMeal's main competitors in Non-profit: Charity: Water (90/100), GiveDirectly (88/100), UNICEF (74/100), Feeding America (83/100), Oxfam (92/100).

Sources: Brand Analyzer scan

What is ShareTheMeal?

ShareTheMeal is a mobile fundraising app created by the United Nations World Food Programme (WFP) that allows individuals to donate meals to people experiencing hunger around the world. Launched in 2014, it is designed to make humanitarian giving simple and accessible via smartphones, with the WFP responsible for distributing the donated meals to those in need.

Sources: ShareTheMeal official site

When was ShareTheMeal founded?

ShareTheMeal was founded in 2014. ShareTheMeal operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

What does ShareTheMeal do?

ShareTheMeal enables users to donate meals to people facing hunger with just a few taps on their phone. Donations made through the app are processed and distributed by the United Nations World Food Programme, which handles the logistics of delivering food aid to crisis-affected and vulnerable populations worldwide.

Sources: ShareTheMeal official site

What products or services does ShareTheMeal offer?

ShareTheMeal offers a mobile application through which users can donate money that is converted into meals for people facing hunger. The app facilitates one-time or recurring donations, with the United Nations World Food Programme managing the collection and distribution of resulting food aid to recipients in need.

Sources: ShareTheMeal official site

Is ShareTheMeal trustworthy?

ShareTheMeal is operated by the United Nations World Food Programme, a major international humanitarian organization, which lends significant credibility and infrastructure to the app's fundraising efforts. Because donations are managed and distributed by an established UN agency rather than an independent or unverified entity, the app benefits from the WFP's accountability systems and global operational experience in food aid delivery.

Sources: ShareTheMeal official site

Does ChatGPT recommend ShareTheMeal?

ShareTheMeal scores 65/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: ShareTheMeal official site

What is ShareTheMeal known for?

ShareTheMeal is known for being a simple, mobile-first donation app backed by the United Nations World Food Programme, allowing everyday smartphone users to contribute directly to global hunger relief efforts with minimal friction.

Sources: ShareTheMeal official site

How can ShareTheMeal improve its AI discoverability?

ShareTheMeal can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: ShareTheMeal official site

Who owns ShareTheMeal?

ShareTheMeal is owned by or part of World Food Programme. ShareTheMeal operates in the Non-profit category.

Sources: Wikidata

Who uses ShareTheMeal?

ShareTheMeal is used by socially conscious individuals and smartphone users worldwide who want a simple and trustworthy way to contribute to humanitarian causes, particularly efforts to combat global hunger and support people affected by crises.

Sources: ShareTheMeal official site

Recommendations

AI visibility

ShareTheMeal scores 63/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

ShareTheMeal has a moderate AI-visibility profile at 63/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (55/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #394,884 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify ShareTheMeal from memory (October 2026) - a sign these signals are paying off.

Visibility - 68/100

Trust - 55/100

Recommendation likelihood - 65/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to ShareTheMeal: Shareable (84/100), San Francisco Zoo & Gardens (84/100), Sheffield DocFest (84/100), Software Information Industry Association (SIIA) (84/100).

A step up - brands to learn from: Workaway (91/100), WHYY (91/100).

Category leader: Change.org (97/100).

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