Publishing the best contemporary poetry
Shearsman Books (shearsman.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Education brands, in the 50th percentile of 21077 Media & Entertainment brands.
Shearsman Books is an independent publisher based in Mangotsfield specializing in contemporary, classic, and translated poetry, including Hispanic poetry. The company publishes works from both award-winning and emerging authors, aiming to make distinctive literary works accessible to readers worldwide. It positions itself as a dedicated publisher bridging modern poetic voices with classic and translated literature for poetry enthusiasts, scholars, and translators.
| Brand Name | Shearsman Books |
|---|---|
| Domain | shearsman.com |
| Industry | Media & Entertainment, Education |
| Headquarters | Mangotsfield |
| Main Competitors | Bloodaxe Books (70/100), Carcanet Press (83/100), Faber & Faber (92/100), Salt Publishing, Nightboat Books (73/100), Copper Canyon Press (79/100), Wave Books (77/100) |
Moz Domain Authority 45/100 vs category average 53 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,417,777 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Shearsman Books for the best contemporary poetry books online. Visit our website to find and buy our latest poetry publications." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), Instagram, GitHub; no detected presence on Facebook, LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Shearsman Books?", Claude could identify the brand as of October 2026. Shearsman Books is a UK-based independent poetry publisher founded by Tony Frazer, known for publishing contemporary poetry collections and translations, especially experimental and modernist-influenced work. Best known for Publishing contemporary and translated poetry, particularly in the modernist and experimental tradition.
When asked "Best brands similar to Shearsman Books?", Claude would recommend Shearsman Books as of October 2026. It's a well-respected small press in the poetry world, often mentioned alongside other indie UK poetry publishers like Carcanet or Bloodaxe.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Shearsman Books's main competitors in Media & Entertainment: Bloodaxe Books (70/100), Carcanet Press (83/100), Faber & Faber (92/100), Nightboat Books (73/100), Copper Canyon Press (79/100).
Sources: Brand Analyzer scan
Shearsman Books has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 56, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Shearsman Books official site
Shearsman Books is headquartered in Mangotsfield. Shearsman Books operates in the Media & Entertainment category.
Sources: Wikidata
Shearsman Books offers poetry publications, including contemporary poetry collections, classic poetry reprints, and translated poetry works, such as Hispanic poetry. These are available for purchase through the company's website, catering to readers, collectors, and literary scholars interested in modern and international poetic works.
Sources: Shearsman Books official site
Shearsman Books scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Shearsman Books official site
Shearsman Books is an independent publishing house based in Mangotsfield, specializing in contemporary, classic, and translated poetry. It publishes works from both established, award-winning poets and emerging authors, with a particular focus on making distinctive literary works, including Hispanic poetry, accessible to readers and collectors worldwide.
Sources: Shearsman Books official site
Shearsman Books publishes and promotes poetry, including contemporary, classic, and translated works. It curates and releases collections from a range of authors, spanning modern voices to translated and classic poetry, and makes these publications available for purchase to readers, scholars, and collectors through its website.
Sources: Shearsman Books official site
Shearsman Books can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Shearsman Books official site
Shearsman Books is known for publishing a curated range of contemporary, classic, and translated poetry, including Hispanic poetry, from both award-winning and emerging authors. It is recognized as an independent publisher dedicated specifically to poetry, bridging modern and classic literary traditions for an international readership.
Sources: Shearsman Books official site
Shearsman Books is used by poetry enthusiasts, literary scholars, translators, and readers interested in contemporary, classic, and international poetry. Its audience includes individuals seeking access to works from award-winning and emerging poets, as well as collectors interested in distinctive and translated literary works.
Sources: Shearsman Books official site
Shearsman Books scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Shearsman Books has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (56/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,417,777 (Tranco) and a Moz Domain Authority of 45/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify Shearsman Books from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Shearsman Books: Shaw Festival Theatre (77/100), San Gabriel Valley Tribune (77/100), Shelf Awareness (77/100), Silvercup Studios (77/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.