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Shin Lim Magic (shinlimmagic.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, E-commerce brands, in the 54th percentile of 19269 Media & Entertainment brands.
Shin Lim Magic is the official e-commerce and media brand of magician Shin Lim, known for his appearances on Penn & Teller and his Las Vegas residency. The site sells exclusive magic tricks, card decks, and digital downloads created by Shin Lim, an award-winning performer recognized for his close-up card magic. It targets magic enthusiasts, aspiring magicians, and fans seeking products and content associated with Shin Lim's performances.
| Brand Name | Shin Lim Magic |
|---|---|
| Domain | shinlimmagic.com |
| Industry | Media & Entertainment, E-commerce |
| Main Competitors | Theory11, Ellusionist (83/100), Penguin Magic, Vanishing Inc. Magic, Murphy's Magic Supplies |
Moz Domain Authority 39/100 vs category average 53 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,827,154 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Shin Lim Magic, Shin Lim seen on Penn & Teller" (Meta description: 10 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Squarespace.
Social footprint: verified profiles on Facebook, YouTube, Instagram, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Shin Lim Magic?", Claude could identify the brand as of October 2026. Shin Lim Magic is the official site/brand of Shin Lim, a world-renowned sleight-of-hand card magician who won America's Got Talent in 2018 and AGT: The Champions in 2020, and now tours with live stage shows and a Las Vegas residency. Best known for Incredibly fast, visually stunning card manipulation and close-up magic that went viral on America's Got Talent.
When asked "Best brands similar to Shin Lim Magic?", Claude would recommend Shin Lim Magic as of October 2026. He's one of the most famous and technically celebrated close-up magicians performing today, so he'd naturally come up in any list of top magic acts.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Shin Lim Magic has low AI-search visibility, scoring 23/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 38, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Shin Lim Magic official site
Shin Lim Magic scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Shin Lim Magic official site
Shin Lim Magic can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Shin Lim Magic official site
Shin Lim Magic offers exclusive magic tricks, playing card decks, and digital downloads created by magician Shin Lim. These products are marketed toward magic enthusiasts and aspiring magicians who want to learn or perform techniques associated with his style, as well as fans interested in merchandise connected to his live show experiences.
Sources: Shin Lim Magic official site
Shin Lim Magic is the official online store and media platform for magician Shin Lim, offering magic products created by him. It is tied to his identity as a performer known for appearing on Penn & Teller and for his Las Vegas residency. The site functions within the Media & Entertainment and E-commerce categories, selling magic-related merchandise and digital content to fans and magic practitioners.
Sources: Shin Lim Magic official site
Shin Lim Magic scores 23/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Shin Lim Magic has a weak AI-visibility profile at 23/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #2,827,154 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 39/100. In a live check, Claude could already identify Shin Lim Magic from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Shin Lim Magic: Shifty Eye Games (78/100), SheSpot (78/100), Shop LC (78/100), Shotoku (78/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
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