Guns, Gear, History & How-To
Shooting Times (shootingtimes.com) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Sports & Fitness brands, in the 47th percentile of 37068 Media & Entertainment brands.
Shooting Times is a firearms and shooting sports magazine founded in 1882, published by Fieldsports Press. It covers firearms industry news, politics, history, product previews and reviews, and educational content for hunters and shooting enthusiasts. The publication positions itself as a trusted resource combining journalism, practical guidance, and historical context for its readership.
| Brand Name | Shooting Times |
|---|---|
| Domain | shootingtimes.com |
| Industry | Media & Entertainment, Sports & Fitness |
| Founded | 1882 |
| Parent Company / Owner | Fieldsports Press |
| Main Competitors | Guns & Ammo (85/100), Field & Stream (69/100), American Rifleman (74/100), Outdoor Life (87/100), Gun Digest (86/100), Rifle Shooter (79/100), Shooting UK (80/100) |
Moz Domain Authority 53/100 vs category average 50 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #399,091 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Shooting Times appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Delivering firearms industry & politics news, history, product sneak peeks & reviews, & education to the savvy hunter & shooting enthusiast communities." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: ASP.NET.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Shooting Times?", Claude could identify the brand as of October 2026. Shooting Times is a long-running American firearms and shooting sports magazine covering guns, ammunition, hunting gear, and reviews of rifles, shotguns, and handguns. Best known for Being one of the oldest continuously published firearms and shooting sports magazines in the US, known for gun reviews and ballistics coverage.
When asked "Best brands similar to Shooting Times?", Claude would recommend Shooting Times as of October 2026. It's a well-established, respected publication in the firearms enthusiast niche, so it would be relevant if someone asked for top gun or shooting sports media brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Shooting Times's main competitors in Media & Entertainment: Guns & Ammo (85/100), Field & Stream (69/100), American Rifleman (74/100), Outdoor Life (87/100), Gun Digest (86/100).
Sources: Brand Analyzer scan
Shooting Times offers firearms industry and politics news, historical articles, product previews and reviews, and educational content related to hunting and shooting techniques.
Sources: Shooting Times official site
Shooting Times is a firearms and shooting sports magazine, founded in 1882 and published by Fieldsports Press. It covers industry news, politics, history, product reviews, and educational content aimed at hunters and shooting enthusiasts.
Sources: Shooting Times official site
Shooting Times has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 29, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Shooting Times official site
Shooting Times was founded in 1882. Shooting Times operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Shooting Times delivers firearms industry and politics news, historical features, product previews and reviews, and educational content tailored to hunters and shooting sports enthusiasts.
Sources: Shooting Times official site
Shooting Times scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Shooting Times official site
Shooting Times can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Shooting Times official site
Shooting Times is used by hunters, shooting enthusiasts, firearms collectors, and individuals interested in guns, gear, and the history and techniques of shooting sports.
Sources: Shooting Times official site
Shooting Times is known for its long publishing history dating back to 1882 and its focus on firearms journalism, including product reviews, industry news, and historical context for the hunting and shooting community.
Sources: Shooting Times official site
Shooting Times scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Shooting Times has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #399,091 (Tranco) and a Moz Domain Authority of 53/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Shooting Times from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Shooting Times: She the People (75/100), Sherry-Lehmann (75/100), shopDisney (75/100), ShortMax (75/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
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