The place to find your favourite items
Shopalike (shopalike.se) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Fashion & Apparel brands, in the 28th percentile of 19378 E-commerce brands.
Shopalike (shopalike.se) is an online product comparison and inspiration portal founded in 2009, focused on the Fashion and Living & Lifestyle categories. It aggregates offers from multiple retailers, allowing shoppers to compare prices and discover deals in one place. The platform positions itself as a trusted digital window-shopping destination aimed at online shoppers who want to find the best deals and inspiration without visiting multiple individual retailer sites.
| Brand Name | Shopalike |
|---|---|
| Domain | shopalike.se |
| Industry | E-commerce, Fashion & Apparel |
| Founded | 2009 |
| Main Competitors | Stylight, Lyst (85/100), PriceRunner (83/100), Prisjakt (81/100), Kelkoo (69/100), idealo (83/100), Google Shopping |
Moz Domain Authority 24/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To help shoppers find the best offers and inspiration within the Living & Lifestyle and Fashion domains through product comparison." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Shopalike?", Claude could identify the brand as of October 2026. Shopalike is a Swedish online fashion marketplace that aggregates products from many different retailers and brands, letting users search and compare shoes, clothing, and accessories across multiple stores in one place. Best known for Being a fashion shopping comparison/aggregator site operating in several European countries under the Alike Group (similar to Stylight).
When asked "Best brands similar to Shopalike?", Claude would recommend Shopalike as of October 2026. It's a known fashion aggregator in the Nordic market, so it would be relevant if someone asked about similar fashion comparison shopping sites.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Shopalike's main competitors in E-commerce: Lyst (85/100), PriceRunner (83/100), Prisjakt (81/100), Kelkoo (69/100), idealo (83/100).
Sources: Brand Analyzer scan
Shopalike has low AI-search visibility, scoring 18/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 12, recommendation 34). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Shopalike official site
Shopalike was founded in 2009. Shopalike operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Shopalike scores 34/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Shopalike official site
Shopalike is an online product comparison and shopping inspiration portal founded in 2009, specializing in the Fashion and Living & Lifestyle categories. It aggregates products and offers from multiple online retailers, letting users compare prices and discover deals in a single platform rather than browsing individual stores.
Sources: Shopalike official site
Shopalike helps shoppers find and compare offers and products across Fashion and Living & Lifestyle categories. It aggregates listings from various online retailers into a single portal, enabling users to search, compare prices, and get inspiration for purchases without having to visit multiple individual e-commerce sites.
Sources: Shopalike official site
Shopalike can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Shopalike official site
Shopalike offers a product comparison and inspiration service covering the Fashion and Living & Lifestyle categories. Rather than selling products directly, it aggregates listings and offers from various online retailers, allowing users to browse, compare prices, and find deals across these categories in one platform.
Sources: Shopalike official site
Shopalike is known for being a product comparison and inspiration platform that consolidates fashion and lifestyle offers from multiple retailers, making it easier for shoppers to find competitive deals in one place.
Sources: Shopalike official site
Shopalike is used by online shoppers who are interested in comparing prices and discovering deals within the fashion, living, and lifestyle product categories. These users typically seek convenience in finding the best offers across multiple retailers without visiting each site individually.
Sources: Shopalike official site
Shopalike scores 18/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Shopalike has a weak AI-visibility profile at 18/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (34/100) and its weakest is trust (12/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 24/100 and thin schema.org structured data. In a live check, Claude could already identify Shopalike from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Shopalike: Shoop (72/100), Shipsurance (72/100), Biltmore Fashion Park (72/100), Shoprite (72/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
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