Heimat des Borussia Dortmund
SIGNAL IDUNA PARK (signal-iduna-park.de) scores 62 out of 100 on Brand Analyzer, placing it in the Developing tier among Sports & Fitness brands, Media & Entertainment brands, Travel & Hospitality brands, in the 7th percentile of 7896 Sports & Fitness brands.
SIGNAL IDUNA PARK is a football stadium located in Dortmund, Germany, founded in 1971 and owned by Borussia Dortmund. It is one of the largest and best-known football stadiums in Europe, serving as a multifunctional venue for top-level sport and major events. The stadium aims to provide visitors and fans with an outstanding stadium experience across a range of events, positioning itself as an iconic venue within sports, entertainment, and hospitality.
| Brand Name | SIGNAL IDUNA PARK |
|---|---|
| Domain | signal-iduna-park.de |
| Industry | Sports & Fitness, Media & Entertainment |
| Founded | 1971 |
| Headquarters | Dortmund, Germany |
| Parent Company / Owner | Borussia Dortmund |
| Main Competitors | Allianz Arena, Olympiastadion Berlin (68/100), Veltins-Arena (74/100), Camp Nou (85/100), Wembley Stadium (81/100), Red Bull Arena Leipzig |
Moz Domain Authority 46/100 vs category average 43 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,549,684 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Besuchern und Fans ein herausragendes Stadionerlebnis rund um Veranstaltungen und Events zu bieten." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), Instagram; no detected presence on LinkedIn, Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is SIGNAL IDUNA PARK?", Claude could identify the brand as of October 2026. SIGNAL IDUNA PARK is the stadium of Borussia Dortmund in Germany, known under its original name Westfalenstadion before a naming-rights deal with the SIGNAL IDUNA insurance group renamed it. It's one of the largest stadiums in Europe, famous for its massive standing terrace, the Best known for The Yellow Wall, Europe's largest terraced stand, home to Borussia Dortmund.
When asked "Best brands similar to SIGNAL IDUNA PARK?", Claude would recommend SIGNAL IDUNA PARK as of October 2026. If someone's asking about iconic football stadiums or sports venues in Germany/Europe, SIGNAL IDUNA PARK is a natural and famous example worth mentioning.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
SIGNAL IDUNA PARK's main competitors in Sports & Fitness: Olympiastadion Berlin (68/100), Veltins-Arena (74/100), Camp Nou (85/100), Wembley Stadium (81/100).
Sources: Brand Analyzer scan
SIGNAL IDUNA PARK is a football stadium located in Dortmund, Germany, that serves as the home ground of Borussia Dortmund. Founded in 1971, it is recognized as one of the largest and most well-known football stadiums in Europe, used for both sporting events and other large-scale entertainment occasions.
Sources: SIGNAL IDUNA PARK official site
SIGNAL IDUNA PARK has low AI-search visibility, scoring 23/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 22, recommendation 35). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: SIGNAL IDUNA PARK official site
SIGNAL IDUNA PARK was founded in 1971. SIGNAL IDUNA PARK operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
SIGNAL IDUNA PARK scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
Sources: SIGNAL IDUNA PARK official site
SIGNAL IDUNA PARK can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: SIGNAL IDUNA PARK official site
SIGNAL IDUNA PARK offers stadium venue services for football matches and other sporting and entertainment events, providing facilities and experiences for visitors, fans, and event organizers.
Sources: SIGNAL IDUNA PARK official site
SIGNAL IDUNA PARK is known for being one of the largest and most famous football stadiums in Europe, serving as the home stadium of Borussia Dortmund and known for its distinctive, large-capacity atmosphere during matches and events.
Sources: SIGNAL IDUNA PARK official site
SIGNAL IDUNA PARK is owned by or part of Borussia Dortmund. SIGNAL IDUNA PARK operates in the Sports & Fitness category.
Sources: Wikidata
SIGNAL IDUNA PARK is used by football fans, event attendees, and event organizers seeking an impressive stadium experience, as well as by Borussia Dortmund as its home venue for matches.
Sources: SIGNAL IDUNA PARK official site
SIGNAL IDUNA PARK is popular due to its status as one of the largest and best-known football stadiums in Europe, offering a unique atmosphere for sports and entertainment events as the home of Borussia Dortmund.
Sources: SIGNAL IDUNA PARK official site
SIGNAL IDUNA PARK scores 23/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
SIGNAL IDUNA PARK has a weak AI-visibility profile at 23/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (35/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,549,684 (Tranco) and a Moz Domain Authority of 46/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify SIGNAL IDUNA PARK from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to SIGNAL IDUNA PARK: Second Spectrum (62/100), SchedulePop (62/100), SportsDirect.com (62/100), National Sprint Car Hall of Fame & Museum (62/100).
A step up - brands to learn from: Your School Games (71/100), Yellow Dog Software (71/100).
Category leader: Complex (97/100).
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