Connecting Communities with Trusted Delivery
SingPost (singpost.com) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Other brands, in the 90th percentile of 25866 E-commerce brands.
SingPost is Singapore's domestic and international postal service provider, founded in 1819 and headquartered in Geylang. It offers parcel delivery, prepaid shipping labels, mail management, business shipping solutions, and stamp collectibles. SingPost serves individuals, small businesses, and enterprises across Singapore, combining long-standing postal heritage with modern logistics and e-commerce shipping services.
| Brand Name | SingPost |
|---|---|
| Domain | singpost.com |
| Industry | E-commerce, Other |
| Founded | 1819 |
| Headquarters | Geylang |
| Parent Company / Owner | Alibaba Group |
| Main Competitors | DHL (97/100), FedEx (88/100), UPS (94/100), Ninja Van (85/100), J&T Express (78/100), Qxpress |
Moz Domain Authority 58/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #129,563 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
SingPost has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Simplify sending and receiving mail in Singapore. SingPost offers parcel delivery, prepaid labels, business shipping, and exclusive stamp gifts." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, X (Twitter), GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is SingPost?", Claude could identify the brand as of October 2026. SingPost (Singapore Post) is Singapore's national postal service provider, which has expanded into e-commerce logistics, parcel delivery, and fulfillment services across Southeast Asia and beyond. It handles mail, courier services, and supply chain solutions for businesses includ Best known for Being Singapore's national postal operator and a major e-commerce logistics and parcel delivery provider in the region.
When asked "Best brands similar to SingPost?", Claude would recommend SingPost as of October 2026. It's a well-established and significant player in Southeast Asian e-commerce logistics and postal/parcel delivery infrastructure.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
SingPost's main competitors in E-commerce: DHL (97/100), FedEx (88/100), UPS (94/100), Ninja Van (85/100), J&T Express (78/100).
Sources: Brand Analyzer scan
SingPost offers parcel delivery, prepaid shipping labels, mail sending and receiving services, business shipping solutions for enterprises, and stamp-related collectible products.
Sources: SingPost official site
SingPost is Singapore's national postal service provider, offering domestic and international mail and parcel delivery. Founded in 1819 and headquartered in Geylang, it provides services for individuals, small businesses, and enterprises, including mail handling, parcel delivery, and business shipping solutions.
Sources: SingPost official site
SingPost has moderate AI-search visibility, scoring 64/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 49, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: SingPost official site
SingPost was founded in 1819. SingPost operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
SingPost is headquartered in Geylang. SingPost operates in the E-commerce category.
Sources: Wikidata
SingPost handles sending and receiving of mail and parcels within Singapore and internationally. Its services include parcel delivery, prepaid shipping labels, mail management, and business shipping solutions for enterprises, as well as stamp-related products for collectors.
Sources: SingPost official site
SingPost scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: SingPost official site
SingPost can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: SingPost official site
SingPost is used by individuals who need to send and receive mail and parcels, as well as small businesses and enterprises in Singapore requiring shipping and mail management solutions.
Sources: SingPost official site
SingPost is known for being Singapore's long-standing postal service, dating back to 1819, and for its role as the primary provider of mail and parcel delivery in the country, including both personal mail and e-commerce shipping support.
Sources: SingPost official site
SingPost is owned by or part of Alibaba Group. SingPost operates in the E-commerce category.
Sources: Wikidata
SingPost scores 64/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
SingPost has a moderate AI-visibility profile at 64/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (49/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #129,563 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify SingPost from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to SingPost: SilencerCo (85/100), Shoyoroll (85/100), Sizer (85/100), Skagen (85/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.