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Sjöfartsverket (sjofartsverket.se) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Travel & Hospitality brands, Other brands, in the 69th percentile of 18997 Government brands.
Sjöfartsverket is a Swedish government agency operating as a state business enterprise, established in 1969 and headquartered in Norrköping. Under the Ministry of Infrastructure, it is tasked by the Swedish government with ensuring accessibility, mobility, and safety at sea. It provides maritime information, nautical charting services, and port call data to support safe and accessible shipping throughout Sweden, serving professional shipping, port authorities, and the general public.
| Brand Name | Sjöfartsverket |
|---|---|
| Domain | sjofartsverket.se |
| Industry | Government, Travel & Hospitality |
| Founded | 1969 |
| Headquarters | Norrköping |
| Parent Company / Owner | Ministry of Infrastructure |
| Main Competitors | Kystverket (78/100), Danish Maritime Authority (71/100), Finnish Transport Infrastructure Agency, Maritime and Coastguard Agency (76/100), United States Coast Guard (67/100) |
Moz Domain Authority 50/100 vs category average 46 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #149,326 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Sjöfartsverket has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Sjöfartsverket är en affärsverksamhet med uppdrag från regeringen att ansvara för tillgänglighet, framkomlighet och säkerhet till sjöss." (Meta description: 17 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on X (Twitter), YouTube, Instagram, Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Sjöfartsverket?", Claude could identify the brand as of October 2026. Sjöfartsverket is the Swedish Maritime Administration, a government agency responsible for maritime safety, pilotage, icebreaking, search and rescue at sea, and maintaining nautical charts and shipping lanes in Sweden. Best known for Being Sweden's national authority overseeing maritime safety and navigation infrastructure, including icebreaking and pilot services.
When asked "Best brands similar to Sjöfartsverket?", Claude would recommend Sjöfartsverket as of October 2026. It's the definitive government body for Swedish maritime affairs, so it would naturally come up alongside other national maritime or coast guard authorities.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Sjöfartsverket's main competitors in Government: Kystverket (78/100), Danish Maritime Authority (71/100), Maritime and Coastguard Agency (76/100), United States Coast Guard (67/100).
Sources: Brand Analyzer scan
Sjöfartsverket offers maritime information services, nautical charting (karttjänster), and port call data (hamnanlöpsdata) designed to support safe and accessible shipping in Sweden.
Sources: Sjöfartsverket official site
Sjöfartsverket is a Swedish state-owned business enterprise functioning as a government administrative authority. It operates under a mandate from the Swedish government, specifically the Ministry of Infrastructure, and is headquartered in Norrköping. Founded in 1969, it is responsible for maritime accessibility, mobility, and safety in Sweden.
Sources: Sjöfartsverket official site
Sjöfartsverket has moderate AI-search visibility, scoring 50/100 on Brand Analyzer's AI visibility composite (visibility 62, trust 29, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Sjöfartsverket official site
Sjöfartsverket was founded in 1969. Sjöfartsverket operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Sjöfartsverket is headquartered in Norrköping. Sjöfartsverket operates in the Government category.
Sources: Wikidata
Sjöfartsverket ensures accessibility, mobility, and safety at sea on behalf of the Swedish government. It provides specialized services including maritime information, nautical charting, and port call data to support safe and efficient shipping operations throughout Swedish waters.
Sources: Sjöfartsverket official site
Sjöfartsverket scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Sjöfartsverket official site
Sjöfartsverket can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Sjöfartsverket official site
Sjöfartsverket's services are used by professional shipping operators (yrkessjöfarten), port authorities, the general public, and other stakeholders who require information about maritime traffic and sea safety in Sweden.
Sources: Sjöfartsverket official site
Sjöfartsverket is owned by or part of Ministry of Infrastructure. Sjöfartsverket operates in the Government category.
Sources: Wikidata
Sjöfartsverket is known for being Sweden's primary authority responsible for maritime safety and shipping infrastructure, including the provision of nautical charts, maritime information services, and ensuring safe navigation in Swedish waters.
Sources: Sjöfartsverket official site
Sjöfartsverket scores 50/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Sjöfartsverket has a limited AI-visibility profile at 50/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (62/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #149,326 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Sjöfartsverket from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Sjöfartsverket: Six Nations of the Grand River (76/100), SIECA (Secretaría de Integración Económica Centroamericana) (76/100), Mineta Transportation Institute (76/100), Skagit County (76/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.