Sikkerhed og vækst til søs
Søfartsstyrelsen (soefartsstyrelsen.dk) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Travel & Hospitality brands, Other brands, in the 32nd percentile of 10972 Government brands.
Søfartsstyrelsen is the Danish Maritime Authority, an agency under the Ministry of Industry, Business and Financial Affairs. Established in 1988, it regulates and administers maritime affairs in Denmark, working to ensure safety at sea while fostering competitive and innovative growth conditions for the maritime sector. It provides digital self-service solutions, regulation, and safety information to seafarers, shipowners, maritime educational institutions, and ship registration authorities.
| Brand Name | Søfartsstyrelsen |
|---|---|
| Domain | soefartsstyrelsen.dk |
| Industry | Government, Travel & Hospitality |
| Founded | 1988 |
| Parent Company / Owner | Ministry of Industry, Business and Financial Affairs |
| Main Competitors | Norwegian Maritime Authority (70/100), Swedish Transport Agency (74/100), UK Maritime and Coastguard Agency (76/100), United States Coast Guard (53/100), Federal Maritime and Hydrographic Agency (Germany) (71/100) |
Moz Domain Authority 43/100 vs category average 48 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,181,269 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Søfartsstyrelsen has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Søfartsstyrelsen er en del af Erhvervsministeriet, og arbejder for sikkerhed og vækst i den maritime sektor. Vores mission er at skabe konkurrencedygtige og innovative vækstvilkår." (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DA-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on LinkedIn, Facebook, Instagram; no detected presence on X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Søfartsstyrelsen?", Claude could identify the brand as of October 2026. Søfartsstyrelsen is the Danish Maritime Authority, a government agency under the Danish Ministry of Industry, Business and Financial Affairs responsible for regulating and overseeing maritime safety, shipping, and seafarer welfare in Denmark. Best known for Being Denmark's official regulatory body for maritime safety, ship registration, and seafarer certification.
When asked "Best brands similar to Søfartsstyrelsen?", Claude would recommend Søfartsstyrelsen as of October 2026. It's the authoritative government body for Danish maritime affairs, so it would naturally come up if someone asked about maritime regulators or Danish shipping authorities.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Søfartsstyrelsen's main competitors in Government: Norwegian Maritime Authority (70/100), Swedish Transport Agency (74/100), UK Maritime and Coastguard Agency (76/100), United States Coast Guard (53/100), Federal Maritime and Hydrographic Agency (Germany) (71/100).
Sources: Brand Analyzer scan
Søfartsstyrelsen (the Danish Maritime Authority) is a government agency under Denmark's Ministry of Industry, Business and Financial Affairs. Founded in 1988, it is responsible for regulating and administering maritime affairs in Denmark, overseeing safety at sea and supporting growth and innovation in the maritime sector.
Sources: Søfartsstyrelsen official site
Søfartsstyrelsen has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 26, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Søfartsstyrelsen official site
Søfartsstyrelsen was founded in 1988. Søfartsstyrelsen operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Søfartsstyrelsen regulates and administers maritime affairs in Denmark. It works to ensure safety at sea while creating competitive and innovative growth conditions for the maritime sector. It provides digital self-service platforms, regulatory oversight, and safety information for seafarers, shipowners, maritime educational institutions, and ship registration authorities.
Sources: Søfartsstyrelsen official site
Søfartsstyrelsen offers maritime regulatory services, safety oversight, ship registration administration, and digital self-service solutions. These services support seafarers, shipowners, and maritime educational institutions, and include access to regulation, compliance information, and maritime safety resources through a unified digital platform.
Sources: Søfartsstyrelsen official site
Søfartsstyrelsen scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Søfartsstyrelsen official site
As an official government agency under Denmark's Ministry of Industry, Business and Financial Affairs, Søfartsstyrelsen operates with the authority and accountability structures typical of a public regulatory body, making it a credible and authoritative source for maritime regulation and safety information in Denmark.
Sources: Søfartsstyrelsen official site
Søfartsstyrelsen can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Søfartsstyrelsen official site
Søfartsstyrelsen's services are used by seafarers, shipowners, maritime educational institutions, ship registration authorities, and other stakeholders within the Danish and international maritime sector who require regulatory compliance, safety information, or administrative services.
Sources: Søfartsstyrelsen official site
Søfartsstyrelsen is owned by or part of Ministry of Industry, Business and Financial Affairs. Søfartsstyrelsen operates in the Government category.
Sources: Wikidata
Søfartsstyrelsen is known for being Denmark's official regulatory authority for maritime safety and the maritime industry, overseeing ship registration, maritime education standards, and safety regulations, while offering digital self-service solutions for the sector.
Sources: Søfartsstyrelsen official site
Søfartsstyrelsen scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Søfartsstyrelsen has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (57/100) and its weakest is trust (26/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,181,269 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Søfartsstyrelsen from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Søfartsstyrelsen: Sodankylän kunta (71/100), Smartronix (71/100), Sofia (71/100), Sorø Kommune (71/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.