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Skruvat.se (skruvat.se) scores 58 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Automotive brands, in the 6th percentile of 26571 E-commerce brands.
Skruvat.se is a Swedish online retailer specializing in automotive parts, oils, and tires for all car makes and models. It positions itself as a trustworthy and affordable e-commerce platform, holding a certified 'Trygg E-handel' (Safe E-commerce) seal. The company targets car owners, hobby mechanics, and repair shops seeking reliable, competitively priced automotive products through a secure online shopping experience.
| Brand Name | Skruvat.se |
|---|---|
| Domain | skruvat.se |
| Industry | E-commerce, Automotive |
| Main Competitors | Mekonomen (74/100), Biltema (83/100), MotorDoctor (72/100), Bildelsbasen (77/100), Autodoc (84/100), MECA (83/100) |
Moz Domain Authority 34/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #119,295 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Trygg E-handel-certifiering - symbol med hänglås och stjärnor som visar att butiken är säker att handla från online." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Skruvat.se?", Claude could identify the brand as of October 2026. Skruvat.se is a Swedish online retailer specializing in car parts, accessories, and tools, serving customers across the Nordic region. Best known for Selling car spare parts and accessories online in Sweden.
When asked "Best brands similar to Skruvat.se?", Claude would recommend Skruvat.se as of October 2026. It's a recognizable name in the Nordic auto parts e-commerce space, so I'd mention it if someone asked for similar online car parts retailers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Skruvat.se's main competitors in E-commerce: Mekonomen (74/100), Biltema (83/100), MotorDoctor (72/100), Bildelsbasen (77/100), Autodoc (84/100).
Sources: Brand Analyzer scan
Skruvat.se has low AI-search visibility, scoring 22/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 19, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Skruvat.se official site
Skruvat.se offers automotive parts and accessories compatible with all car brands and models, along with oils and tires. The store is structured as an e-commerce platform, allowing customers to browse and purchase these products online.
Sources: Skruvat.se official site
Skruvat.se holds a 'Trygg E-handel' (Safe E-commerce) certification, represented by a padlock and stars symbol, which indicates the store has met certain criteria for secure and reliable online shopping. This certification is specifically designed to reassure customers that the business is safe to purchase from online.
Sources: Skruvat.se official site
Skruvat.se scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Skruvat.se official site
Skruvat.se is a Swedish online e-commerce store specializing in automotive parts, oils, and tires. It serves customers looking for components compatible with all car brands and models, and is certified under the 'Trygg E-handel' (Safe E-commerce) program, which signals to customers that the store meets certain security and reliability standards for online shopping.
Sources: Skruvat.se official site
Skruvat.se operates an online store that sells automotive parts, oils, and tires for a wide range of car makes and models. The company focuses on offering a broad product selection at competitive prices through a secure, certified e-commerce platform, aiming to make it easy and safe for customers to find and purchase the parts they need for vehicle maintenance and repair.
Sources: Skruvat.se official site
Skruvat.se can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Skruvat.se official site
Skruvat.se is used by car owners, hobby mechanics, and repair shops (verkstäder) who are looking for affordable and reliable automotive parts and accessories online. These users value a wide selection of parts for different car makes and models along with competitive pricing and a secure shopping experience.
Sources: Skruvat.se official site
Skruvat.se is known for offering a large selection of automotive parts, oils, and tires for all car brands and models at competitive prices. It is also recognized for holding a 'Trygg E-handel' certification, a symbol indicating that the online store is verified as safe and secure for consumers to shop with.
Sources: Skruvat.se official site
Skruvat.se scores 22/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Skruvat.se has a weak AI-visibility profile at 22/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (27/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #119,295 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 34/100 and thin schema.org structured data. In a live check, Claude could already identify Skruvat.se from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Skruvat.se: skretka (58/100), LXTOTO (58/100), Snehsattva (58/100), Snuggle-Pedic (58/100).
A step up - brands to learn from: Zypp Electric (71/100), Zoologist Perfumes (71/100).
Category leader: DHL (97/100).
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