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Skylanders (skylanders.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, E-commerce brands, in the 63rd percentile of 17100 Media & Entertainment brands.
Skylanders is a 2011 video game series and toys-to-life franchise that combines physical toys with interactive video game adventures. It allows players, particularly children and families, to create and customize their own Skylanders characters, blending imaginative play with gaming. The franchise is positioned as a pioneer in the toys-to-life gaming category, emphasizing creativity, adventure, and personalized play experiences through titles such as Skylanders Imaginators.
| Brand Name | Skylanders |
|---|---|
| Domain | skylanders.com |
| Industry | Media & Entertainment, E-commerce |
| Main Competitors | Disney Infinity (84/100), LEGO Dimensions (85/100), Amiibo (Nintendo) (95/100), Lightseekers |
Moz Domain Authority 69/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #626,496 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To inspire creativity and adventure by letting players create and customize their own Skylanders characters." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, og:title, og:image, og:type, Twitter cards. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on Facebook, X (Twitter), YouTube, LinkedIn, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Skylanders?", Claude could identify the brand as of September 2026. Skylanders is a video game franchise created by Activision and developed by Toys for Bob, launched in 2011 with 'Skylanders: Spyro's Adventure,' which pioneered the 'toys-to-life' gaming genre where physical figurines are placed on a portal to bring characters into the game. Best known for Pioneering the toys-to-life gaming genre by combining collectible action figures with video game gameplay.
When asked "Best brands similar to Skylanders?", Claude would recommend Skylanders as of September 2026. It's a landmark franchise in gaming and toy crossover media, often cited alongside Disney Infinity and Amiibo when discussing toys-to-life entertainment brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Skylanders's main competitors in Media & Entertainment: Disney Infinity (84/100), LEGO Dimensions (85/100), Amiibo (Nintendo) (95/100).
Sources: Brand Analyzer scan
Skylanders has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 64, recommendation 71). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Skylanders official site
Skylanders scores 71/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Skylanders official site
Skylanders is a 2011 video game series and toys-to-life franchise that merges physical action figures with interactive video game adventures, allowing players to create and customize their own characters.
Sources: Skylanders official site
Skylanders lets players build and customize their own toy-based characters, which can then be used in video games, blending physical toys with digital gameplay to create a personalized, interactive adventure experience.
Sources: Skylanders official site
Skylanders can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Skylanders official site
Skylanders offers toys-to-life video games and accompanying physical action figures, including the Skylanders Imaginators line, which allows players to build and customize their own characters for use in the game.
Sources: Skylanders official site
Skylanders is known for pioneering the toys-to-life gaming genre, in which physical toy figures are used to unlock and control characters within a video game, exemplified by titles like Skylanders Imaginators.
Sources: Skylanders official site
Skylanders is used by children and families who enjoy imaginative play, video games, and collecting toys.
Sources: Skylanders official site
Skylanders scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Skylanders has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (71/100) and its weakest is visibility (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #626,496 (Tranco) and a Moz Domain Authority of 69/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify Skylanders from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Skylanders: SkinCashier (80/100), SKI Magazine (80/100), Skymet Weather (80/100), Enlit World (80/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
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