Live Brighter, Pursue Longevity
Solaray (solaray.com) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Healthcare brands, E-commerce brands, in the 87th percentile of 6301 Healthcare brands.
Solaray is a dietary supplement brand founded in 1973 in Utah and headquartered in Ogden, now owned by Better Being Co. The brand offers vitamins, minerals, herbs, and other supplements sourced globally, with ingredients tested for purity, potency, and identity in a GMP-certified, third-party reviewed facility. Solaray targets health-conscious consumers seeking quality supplements to support long-term wellness and longevity, positioning itself as a longstanding, trusted name in the supplement industry.
| Brand Name | Solaray |
|---|---|
| Domain | solaray.com |
| Industry | Healthcare, E-commerce |
| Founded | 1973 |
| Headquarters | Ogden |
| Parent Company / Owner | Better Being Co. (United States) |
| Main Competitors | Nature's Way (84/100), NOW Foods (87/100), Nature Made (91/100), Garden of Life (67/100), Nature's Bounty (87/100), Jarrow Formulas, Rainbow Light (82/100), Gaia Herbs (84/100) |
Moz Domain Authority 34/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #976,870 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Since 1973, we’ve scoured the globe for the highest quality ingredients, connecting you with the most efficacious supplements that help you live brighter & embrace the moments …" (Meta description: 30 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify, HubSpot.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Solaray?", Claude could identify the brand as of September 2026. Solaray is a longstanding dietary supplement brand that makes vitamins, minerals, herbal formulas, and probiotics, known for its wide range of single-herb and combination herbal products. It has been around since the 1970s and is sold in health food stores, pharmacies, and online Best known for Wide variety of herbal supplement formulas, including its VegCaps capsule delivery format.
When asked "Best brands similar to Solaray?", Claude would recommend Solaray as of September 2026. It's a well established, widely available supplement brand with a long track record, so it would naturally come up alongside brands like Nature's Way or NOW Foods.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Solaray's main competitors in Healthcare: Nature's Way (84/100), NOW Foods (87/100), Nature Made (91/100), Garden of Life (67/100), Nature's Bounty (87/100).
Sources: Brand Analyzer scan
Solaray offers a range of dietary supplements including vitamins, minerals, and herbal products, sourced from ingredients around the world and manufactured under GMP-certified, third-party reviewed quality standards.
Sources: Solaray official site
Solaray is a dietary supplement brand founded in 1973 in Utah, United States, and headquartered in Ogden. It is owned by Better Being Co. and produces vitamins, minerals, herbs, and other nutritional supplements.
Sources: Solaray official site
Solaray has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 26, trust 55, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Solaray official site
Solaray was founded in 1973. Solaray operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Solaray is headquartered in Ogden. Solaray operates in the Healthcare category.
Sources: Wikidata
Solaray sources ingredients globally and manufactures dietary supplements, including vitamins, minerals, and herbal products. Each raw ingredient undergoes testing for purity, potency, and identity in a GMP-certified, third-party reviewed facility before being formulated into finished products sold to consumers.
Sources: Solaray official site
Solaray scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Solaray official site
Solaray can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Solaray official site
Solaray is known for its long history in the supplement industry, dating back to 1973, and for its emphasis on rigorous quality control, global ingredient sourcing, and GMP-certified manufacturing practices for vitamins, minerals, and herbal supplements.
Sources: Solaray official site
Solaray is owned by or part of Better Being Co. (United States). Solaray operates in the Healthcare category.
Sources: Wikidata
Solaray's products are used by health-conscious individuals who seek high-quality vitamins, minerals, herbs, and supplements to support their overall wellness and longevity.
Sources: Solaray official site
Solaray scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Solaray has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (60/100) and its weakest is visibility (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #976,870 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 34/100. In a live check, Claude could already identify Solaray from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Solaray: RLDatix (84/100), Snap Fitness (84/100), Spire Healthcare (84/100), Sue Ryder (84/100).
A step up - brands to learn from: Zoetis (91/100), theSkimm (91/100).
Category leader: Booksy (96/100).
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