Winter is Coming at Soldier Mountain
Soldier Mountain (soldiermountain.com) scores 69 out of 100 on Brand Analyzer, placing it in the Developing tier among Sports & Fitness brands, Travel & Hospitality brands, in the 18th percentile of 7060 Sports & Fitness brands.
Soldier Mountain is an alpine ski area located in Idaho, United States. It offers resort skiing and snowboarding along with backcountry cat skiing experiences. The resort sells season passes that include unlimited mountain access, bonus days at partner resorts, a buddy pass, and discounts on backcountry cat skiing. It targets families, youth racers, and outdoor adventure enthusiasts seeking affordable winter sports options combined with community events.
| Brand Name | Soldier Mountain |
|---|---|
| Domain | soldiermountain.com |
| Industry | Sports & Fitness, Travel & Hospitality |
| Headquarters | Idaho, U.S. |
| Main Competitors | Sun Valley Resort (81/100), Bogus Basin (79/100), Brundage Mountain Resort (80/100), Tamarack Resort, Silver Mountain Resort (75/100), Schweitzer Mountain Resort (84/100) |
Moz Domain Authority 36/100 vs category average 44 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,903,444 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "2026/27 Season Pass on sale now. Get yours at pre-season rates and get unlimited mountain access, 12 free days at 6 partner resorts, 1 free buddy pass, and 30% off backcountry cat …" (Meta description: 33 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Instagram; no detected presence on Facebook, X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Soldier Mountain?", Claude could identify the brand as of October 2026. Soldier Mountain is a small ski resort near Fairfield, Idaho, known for its low-key, affordable skiing and riding with access to good powder and backcountry-style terrain. It's a community-oriented mountain that was notably owned by actor Bruce Willis for a number of years. Best known for a small, affordable Idaho ski area once owned by Bruce Willis, known for uncrowded powder runs.
When asked "Best brands similar to Soldier Mountain?", Claude would recommend Soldier Mountain as of October 2026. It's a well-regarded, if niche, choice for skiers looking for an authentic, uncrowded mountain experience in Idaho.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Soldier Mountain's main competitors in Sports & Fitness: Sun Valley Resort (81/100), Bogus Basin (79/100), Brundage Mountain Resort (80/100), Silver Mountain Resort (75/100), Schweitzer Mountain Resort (84/100).
Sources: Brand Analyzer scan
Soldier Mountain has low AI-search visibility, scoring 24/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 35, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Soldier Mountain official site
Soldier Mountain scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Soldier Mountain official site
Soldier Mountain offers season passes providing unlimited mountain access, access to backcountry cat skiing at a 30% discount, 12 free days at six partner resorts, and one free buddy pass. It also provides general alpine skiing and snowboarding terrain and hosts community events.
Sources: Soldier Mountain official site
Soldier Mountain is an alpine ski area located in Idaho, United States, offering resort-based skiing and snowboarding as well as backcountry cat skiing experiences.
Sources: Soldier Mountain official site
Soldier Mountain operates a ski area that provides mountain access for skiing and snowboarding, sells season passes, and offers backcountry cat skiing at a discount for pass holders. It also partners with other resorts to provide bonus days of access.
Sources: Soldier Mountain official site
Soldier Mountain can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Soldier Mountain official site
Soldier Mountain is known for its value-driven season pass program, which includes unlimited mountain access, 12 free days at six partner resorts, a free buddy pass, and 30% off backcountry cat skiing. It is also recognized for combining traditional resort skiing with backcountry adventure experiences and community-oriented events.
Sources: Soldier Mountain official site
Soldier Mountain is used by skiers, snowboarders, and outdoor adventure enthusiasts, including families, youth racers, and backcountry explorers who are looking for affordable season passes and varied mountain access, including backcountry cat skiing options.
Sources: Soldier Mountain official site
Soldier Mountain scores 24/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Soldier Mountain has a weak AI-visibility profile at 24/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (35/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,903,444 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 36/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Soldier Mountain from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Soldier Mountain: Socolive TV (69/100), SoccerPrediction.com (69/100), SPIE (Stichting Pramenrace In Ere) (69/100), Spiritual Gangster (69/100).
A step up - brands to learn from: Your School Games (71/100), Yellow Dog Software (71/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.