Building for Life
Soprema (soprema.fr) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Manufacturing brands, Real Estate brands, Other brands, in the 93rd percentile of 30009 Manufacturing brands.
Soprema is a French manufacturer, founded in 1908 and headquartered in Strasbourg, specializing in waterproofing, insulation, and roofing solutions for the building industry. The company offers a broad range of technical products, including polyurethane and XPS insulation as well as bio-sourced materials, designed for professionals such as architects, construction firms, and artisans. Soprema positions itself as an expert and reference manufacturer in its field, providing technical guidance and solution guides to support diverse construction projects.
| Brand Name | Soprema |
|---|---|
| Domain | soprema.fr |
| Industry | Manufacturing, Real Estate |
| Founded | 1908 |
| Headquarters | Strasbourg |
| Main Competitors | Sika (82/100), BMI Group (78/100), Knauf Insulation (86/100), Rockwool (86/100), Saint-Gobain (Isover) (60/100), GAF (90/100), Carlisle SynTec (70/100), IKO (89/100), Elevate (formerly Firestone Building Products) (76/100) |
Moz Domain Authority 44/100 vs category average 36 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #548,347 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "SOPREMA, fabricant spécialiste de l" (Meta description: 5 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on LinkedIn, YouTube, Instagram, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Soprema?", Claude could identify the brand as of October 2026. Soprema is a French manufacturer specializing in waterproofing, insulation, and roofing systems, founded in 1908 and headquartered in Strasbourg, serving construction markets worldwide with membranes and insulation products. Best known for bituminous waterproofing membranes for roofing and building envelopes.
When asked "Best brands similar to Soprema?", Claude would recommend Soprema as of October 2026. Soprema is a major global player in waterproofing and insulation, so it would naturally come up alongside brands like Sika or Icopal in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Soprema's main competitors in Manufacturing: Sika (82/100), BMI Group (78/100), Knauf Insulation (86/100), Rockwool (86/100), Saint-Gobain (Isover) (60/100).
Sources: Brand Analyzer scan
Soprema offers waterproofing systems, polyurethane insulation, XPS insulation, and bio-sourced insulation materials, along with technical guides to help select appropriate solutions for construction and roofing projects.
Sources: Soprema official site
Soprema is a French manufacturer founded in 1908 and headquartered in Strasbourg, specializing in waterproofing, insulation, and roofing solutions for the construction industry.
Sources: Soprema official site
Soprema has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 42, recommendation 59). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Soprema official site
Soprema was founded in 1908. Soprema operates in the Manufacturing category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Soprema is headquartered in Strasbourg. Soprema operates in the Manufacturing category.
Sources: Wikidata
Soprema manufactures and supplies technical building solutions, including waterproofing systems, polyurethane and XPS insulation, and bio-sourced insulation materials, for professionals in the construction sector.
Sources: Soprema official site
Soprema scores 59/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Soprema official site
Soprema can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Soprema official site
Soprema is known for its expertise as a specialist manufacturer of waterproofing, insulation, and roofing products, offering a wide technical range tailored to different construction needs.
Sources: Soprema official site
Soprema's products are used by professionals in the building industry, including architects, construction companies, and artisans who require technical waterproofing and insulation solutions.
Sources: Soprema official site
Soprema scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Soprema has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (59/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #548,347 (Tranco) and a Moz Domain Authority of 44/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Soprema from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Soprema: sonible (84/100), Sonance (84/100), SpeedPro (84/100), Speedy Hire (84/100).
A step up - brands to learn from: Zuken (91/100), Zoetis (91/100).
Category leader: DHL (97/100).
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