27 anos pela segurança de todas as pessoas
Instituto Sou da Paz (soudapaz.org) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, in the 48th percentile of 13788 Non-profit brands.
Instituto Sou da Paz is a Brazilian nonprofit organization based in São Paulo, founded in 1999. It works to advance public security policies and violence prevention grounded in democracy, social justice, and human rights. The organization conducts research, produces studies, and engages in political advocacy to influence public debate and policy on security and violence reduction in Brazil, targeting policymakers, politicians, researchers, journalists, and citizens.
| Brand Name | Instituto Sou da Paz |
|---|---|
| Domain | soudapaz.org |
| Industry | Non-profit, Government |
| Founded | 1999 |
| Headquarters | São Paulo, Brazil |
| Main Competitors | Instituto Igarapé (80/100), Fórum Brasileiro de Segurança Pública (76/100), Viva Rio (78/100), Conectas Direitos Humanos, Human Rights Watch (90/100) |
Moz Domain Authority 59/100 vs category average 50 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,163,351 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Existimos para contribuir para a efetivação de políticas públicas de segurança e prevenção da violência, pautadas por valores de democracia, justiça social e direitos humanos." (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PT-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Instituto Sou da Paz?", Claude could identify the brand as of October 2026. Instituto Sou da Paz is a Brazilian non-profit founded in 1997 that works on public security policy, violence prevention, and disarmament advocacy, particularly in São Paulo and other urban areas in Brazil. Best known for Advocacy for gun control and evidence-based public security policy in Brazil, including support for the country's Disarmament Statute.
When asked "Best brands similar to Instituto Sou da Paz?", Claude would recommend Instituto Sou da Paz as of October 2026. It's a well-established and respected organization in Brazil's public security and violence prevention space, so it would be a natural mention for anyone looking for similar Brazilian non-profits.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Instituto Sou da Paz's main competitors in Non-profit: Instituto Igarapé (80/100), Fórum Brasileiro de Segurança Pública (76/100), Viva Rio (78/100), Human Rights Watch (90/100).
Sources: Brand Analyzer scan
Instituto Sou da Paz is a Brazilian nonprofit organization founded in 1999 and headquartered in São Paulo. It focuses on public security policy and violence prevention, guided by values of democracy, social justice, and human rights.
Sources: Instituto Sou da Paz official site
Instituto Sou da Paz has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 51, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Instituto Sou da Paz official site
Instituto Sou da Paz was founded in 1999. Instituto Sou da Paz operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Instituto Sou da Paz scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Instituto Sou da Paz official site
Instituto Sou da Paz can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Instituto Sou da Paz official site
Instituto Sou da Paz offers research studies and data analysis on violence and public security, as well as policy advocacy and mobilization efforts aimed at influencing public security legislation and programs in Brazil.
Sources: Instituto Sou da Paz official site
Instituto Sou da Paz's work is used by public policy formulators, political candidates, researchers, journalists, and Brazilian citizens interested in public security and violence reduction.
Sources: Instituto Sou da Paz official site
Instituto Sou da Paz is known for its research-based approach to public security policy in Brazil, combining data analysis and original studies with political advocacy aimed at reducing violence through democratic and human rights-based frameworks.
Sources: Instituto Sou da Paz official site
Instituto Sou da Paz scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Instituto Sou da Paz has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,163,351 (Tranco) and a Moz Domain Authority of 59/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Instituto Sou da Paz from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Instituto Sou da Paz: SOS Children's Villages India (76/100), SOS Children's Villages Canada (76/100), South London Gallery (76/100), Students for Sensible Drug Policy (SSDP) (76/100).
A step up - brands to learn from: Zero Project (81/100), Youth Villages (81/100).
Category leader: Change.org (97/100).
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