Spaarne Gasthuis Brand Score: 73/100 - Brand-Ready tier

Topzorg voor de regio

Spaarne Gasthuis (spaarnegasthuis.nl) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, in the 37th percentile of 20431 Healthcare brands.

AI Snapshot

Spaarne Gasthuis is a hospital organization in the Netherlands, founded in 2014, serving the Haarlem and Haarlemmermeer region. It positions itself as a 'topklinisch' (top clinical) hospital that combines advanced medical care with personalized attention. The organization emphasizes listening to each patient's unique story, offers online access to medical records, and promotes shared decision-making between patients and healthcare providers regarding treatment.

Key facts about Spaarne Gasthuis
Brand NameSpaarne Gasthuis
Domainspaarnegasthuis.nl
IndustryHealthcare
Founded2014
HeadquartersHaarlem, Netherlands
Main CompetitorsOLVG (76/100), Amphia Ziekenhuis (77/100), Haga Ziekenhuis, Rijnstate (76/100), Jeroen Bosch Ziekenhuis (65/100), Isala (77/100), Noordwest Ziekenhuisgroep (75/100)

Evidence

Ranked #443,366 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Achter elke patiënt zit een uniek verhaal. Bij het Spaarne Gasthuis vinden we het daarom belangrijk goed naar u te luisteren." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is NL-only, limiting citation in English-language AI answers.

Detected tech stack: Cloudflare, React.

Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter); no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Spaarne Gasthuis?

Live results from asking a general-purpose AI assistant about the brand, checked November 2026.

When asked "What is Spaarne Gasthuis?", Claude could identify the brand as of November 2026. Spaarne Gasthuis is a Dutch hospital organization based in Haarlem and Hoofddorp, formed from the merger of Kennemer Gasthuis and Spaarne Ziekenhuis, offering general hospital care across multiple locations in the Haarlem region. Best known for Being a major general hospital group serving the Haarlem and Haarlemmermeer region in the Netherlands.

When asked "Best brands similar to Spaarne Gasthuis?", Claude would recommend Spaarne Gasthuis as of November 2026. It's a well known regional hospital in the Netherlands, so it would come up naturally in a list of Dutch healthcare providers.

People Also Ask About Spaarne Gasthuis

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Spaarne Gasthuis's main competitors?

Spaarne Gasthuis's main competitors in Healthcare: OLVG (76/100), Amphia Ziekenhuis (77/100), Rijnstate (76/100), Jeroen Bosch Ziekenhuis (65/100), Isala (77/100).

Sources: Brand Analyzer scan

When was Spaarne Gasthuis founded?

Spaarne Gasthuis was founded in 2014. Spaarne Gasthuis operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Does ChatGPT recommend Spaarne Gasthuis?

Spaarne Gasthuis scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Spaarne Gasthuis official site

What is Spaarne Gasthuis?

Spaarne Gasthuis is a hospital organization in the Netherlands, founded in 2014. It is described as a 'topklinisch' (top clinical) hospital serving patients in the Haarlem/Haarlemmermeer region, offering a combination of advanced medical care and personalized patient attention.

Sources: Spaarne Gasthuis official site

How can Spaarne Gasthuis improve its AI discoverability?

Spaarne Gasthuis can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Spaarne Gasthuis official site

What does Spaarne Gasthuis do?

Spaarne Gasthuis provides hospital and medical treatment services to patients, focusing on personalized care by listening closely to each patient's individual situation. It offers patients online access to their medical records and involves them in shared decision-making about their treatment plans, alongside advanced clinical care as a topklinisch institution.

Sources: Spaarne Gasthuis official site

Who uses Spaarne Gasthuis?

Spaarne Gasthuis is used by patients and residents in the Haarlem and Haarlemmermeer region of the Netherlands who require hospital care or medical treatment.

Sources: Spaarne Gasthuis official site

What is Spaarne Gasthuis known for?

Spaarne Gasthuis is known for being a topklinisch (top clinical) hospital in the Haarlem/Haarlemmermeer region that combines advanced medical care with a strong focus on personalized, patient-centered attention. It is also recognized for offering patients online access to their medical dossier and emphasizing shared decision-making in treatment choices.

Sources: Spaarne Gasthuis official site

Recommendations

AI visibility

Spaarne Gasthuis scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Spaarne Gasthuis has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (54/100) and its weakest is trust (4/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #443,366 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Spaarne Gasthuis from memory (November 2026) - a sign these signals are paying off.

Visibility - 26/100

Trust - 4/100

Recommendation likelihood - 54/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Spaarne Gasthuis: Sources of Strength (73/100), Sonoworld (73/100), SpaChina (73/100), Spectra Baby USA (73/100).

A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).

Category leader: Booksy (96/100).

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