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Spejder (spejder.dk) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, Sports & Fitness brands, in the 46th percentile of 25321 Non-profit brands.
Spejder (spejder.dk) is the online platform of the Danish Guide and Scout Association, offering a nationwide network of local scout groups for children, young people and adults. Founded in 1945 and headquartered in Værløse, the organisation's mission is to provide big experiences, community and self-confidence through scouting and outdoor life. It positions itself as a gateway to a strong local community that fosters personal development and lifelong memories through friluftsliv (outdoor living) and group-based activities.
| Brand Name | Spejder |
|---|---|
| Domain | spejder.dk |
| Industry | Non-profit, Education |
| Founded | 1945 |
| Headquarters | Værløse |
| Parent Company / Owner | The Danish Guide and Scout Association |
| Main Competitors | KFUM-Spejderne (68/100), De Grønne Pigespejdere, Danske Baptisters Spejderkorps, FDF (Frivilligt Drenge- og Pige-Forbund) (81/100), 4H Danmark |
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Spejder er store oplevelser, fællesskab, sug i maven, sved på panden og selvtillid resten af livet. Find ud hvad spejder er, og hvordan du melder dig ind." (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Webflow.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Spejder?", Claude could not identify the brand as of November 2026. I don't have specific knowledge of this organization; "spejder" means "scout" in Danish, so this may be related to Danish scouting but I can't confirm details about this specific entity since it has limited web presence in my training data.
When asked "Best brands similar to Spejder?", Claude would not surface Spejder as of November 2026. I can't recommend it confidently since I don't have verified details about its specific programs, scale, or reputation.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Spejder's main competitors in Non-profit: KFUM-Spejderne (68/100), FDF (Frivilligt Drenge- og Pige-Forbund) (81/100).
Sources: Brand Analyzer scan
Spejder is the website and public-facing brand of the Danish Guide and Scout Association, a non-profit organisation founded in 1945 and headquartered in Værløse, Denmark. It represents a nationwide network of local scout groups that offer children, young people and adults opportunities for outdoor activities, community building and personal development through scouting.
Sources: Spejder official site
Spejder has limited AI-search visibility, scoring 25/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 4, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Spejder official site
Spejder was founded in 1945. Spejder operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Spejder is headquartered in Værløse. Spejder operates in the Non-profit category.
Sources: Wikidata
Spejder offers participation in local scout groups across Denmark, providing outdoor and friluftsliv activities, group-based community events, and structured programmes designed to build self-confidence and life skills for children, youth and adults.
Sources: Spejder official site
Spejder connects people to local scout groups across Denmark where they can take part in outdoor and friluftsliv-based activities, teamwork exercises and community events. The organisation aims to give participants significant experiences, a sense of belonging and growing self-confidence through structured scouting programmes tailored to children, youth and adults.
Sources: Spejder official site
Spejder scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Spejder official site
Spejder can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Spejder official site
Spejder is used by children, young people and adults in Denmark who are interested in outdoor activities, community engagement and personal development through scouting-based experiences.
Sources: Spejder official site
Spejder is known for its nationwide network of local scout groups that combine outdoor life, teamwork and personal development. It is recognised as a long-standing Danish institution, founded in 1945, that provides structured scouting experiences fostering community, resilience and self-confidence in children and young people.
Sources: Spejder official site
Spejder is owned by or part of The Danish Guide and Scout Association. Spejder operates in the Non-profit category.
Sources: Wikidata
Spejder is popular because it offers accessible, local opportunities for outdoor adventure, friendship and personal growth, appealing to families and young people seeking community-based activities close to home. Its decades-long history since 1945 and nationwide presence have made it a familiar and trusted option for youth development in Denmark.
Sources: Spejder official site
Spejder scores 25/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Spejder has a weak AI-visibility profile at 25/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (54/100) and its weakest is trust (4/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check (November 2026), Claude could not identify Spejder from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Spejder: Spectrum Society for Community Living (74/100), Speaking Tree (74/100), Sports Betting Alliance (74/100), Scottish Public Services Ombudsman (SPSO) (74/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.