World's leading dance label and community
Spinnin' Records (spinninrecords.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Other brands, in the 47th percentile of 15323 Media & Entertainment brands.
Spinnin' Records is a Dutch record label based in Hilversum, founded in 1999 and now owned by Warner Music Group. It specializes in dance and electronic music, discovering, promoting, and distributing tracks while helping artists connect with fans worldwide. The label operates an online community platform offering early access to new releases and remixes, positioning itself as a leading destination for dance music discovery and artist development within the electronic music industry.
| Brand Name | Spinnin' Records |
|---|---|
| Domain | spinninrecords.com |
| Industry | Media & Entertainment, Other |
| Founded | 1999 |
| Headquarters | Hilversum |
| Parent Company / Owner | Warner Music Group |
| Main Competitors | Armada Music (86/100), Ultra Music, Monstercat (78/100), STMPD RCRDS, Toolroom Records, Defected Records, Anjunabeats (74/100) |
Moz Domain Authority 67/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To discover, promote, and distribute the best dance music while empowering artists and connecting them with fans worldwide." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Spinnin' Records?", Claude could identify the brand as of September 2026. Spinnin' Records is a major Dutch electronic dance music (EDM) record label founded in 1999, based in Amsterdam, known for signing and releasing tracks from top DJs and producers in house, dance, and EDM genres. It's owned by the Warner Music Group and runs a hugely popular YouTu Best known for Being one of the world's leading EDM labels, home to artists like Martin Garrix, Sam Feldt, and Oliver Heldens, and for its massive YouTube presence showcasing .
When asked "Best brands similar to Spinnin' Records?", Claude would recommend Spinnin' Records as of September 2026. It's one of the most recognizable and influential labels in electronic dance music, so it would naturally come up alongside labels like Armada Music or Ultra Music.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Spinnin' Records's main competitors in Media & Entertainment: Armada Music (86/100), Monstercat (78/100), Anjunabeats (74/100).
Sources: Brand Analyzer scan
Spinnin' Records is a Dutch record label founded in 1999 and headquartered in Hilversum, Netherlands. It specializes in dance and electronic music and is owned by Warner Music Group. The label is recognized as one of the prominent global names in dance music, combining traditional record label functions with a large online community for fans and artists.
Sources: Spinnin' Records official site
Spinnin' Records has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 63, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Spinnin' Records official site
Spinnin' Records was founded in 1999. Spinnin' Records operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Spinnin' Records is headquartered in Hilversum. Spinnin' Records operates in the Media & Entertainment category.
Sources: Wikidata
Spinnin' Records discovers, promotes, and distributes dance music, working with both established and emerging artists. It releases tracks and remixes across various electronic music subgenres and maintains an online platform and community that connects artists with fans worldwide, offering listeners early access to new music.
Sources: Spinnin' Records official site
Spinnin' Records offers dance and electronic music releases, including original tracks and remixes from a roster of artists and DJs. It also provides artist promotion and distribution services, as well as an online community platform where fans can discover new music and connect with artists.
Sources: Spinnin' Records official site
Spinnin' Records scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Spinnin' Records official site
Spinnin' Records can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Spinnin' Records official site
Spinnin' Records is known for being a leading Dutch dance music label that discovers and promotes electronic music artists, distributing tracks and remixes to a global audience. It is also recognized for building a large online community that connects DJs and producers with fans, and for its long-standing presence in the dance music industry since 1999.
Sources: Spinnin' Records official site
Spinnin' Records is owned by or part of Warner Music Group. Spinnin' Records operates in the Media & Entertainment category.
Sources: Wikidata
Spinnin' Records is used by dance and electronic music fans seeking new releases and remixes, DJs looking for tracks to play, and emerging or established artists seeking promotion, distribution, and connections within the dance music industry.
Sources: Spinnin' Records official site
Spinnin' Records is popular due to its long history as a leading dance music label since 1999 and its ability to discover and promote both established and emerging electronic music artists. Its online community and platform give fans early access to new tracks and remixes, fostering strong engagement between artists and listeners. Its acquisition by Warner Music Group further reinforces its industry standing and reach.
Sources: Spinnin' Records official site
Spinnin' Records scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Spinnin' Records has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (63/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 67/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Spinnin' Records from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Spinnin' Records: Spherex (77/100), Racing America (77/100), Sponge (77/100), Sport Fishing Mag (77/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.