Your trusted sports equipment partner
Sport-Thieme (sport-thieme.com) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Sports & Fitness brands, E-commerce brands, Education brands, in the 82nd percentile of 12597 Sports & Fitness brands.
Sport-Thieme is a German mail-order company founded in 1949 and headquartered in Grasleben. It sells professional sports equipment for fitness, schools, therapy, and clubs at fair prices through its online store, sport-thieme.com. The company offers a 100-day return guarantee and a 3-year warranty on products, and features thousands of verified customer reviews. It targets schools, clubs, fitness centers, therapists, and sports enthusiasts seeking durable, professional-grade equipment.
| Brand Name | Sport-Thieme |
|---|---|
| Domain | sport-thieme.com |
| Industry | Sports & Fitness, E-commerce |
| Founded | 1949 |
| Headquarters | Grasleben |
| Main Competitors | Decathlon (76/100), Gorilla Sports (77/100), Pro-Sport (79/100), Benz Sport (66/100), Sport Tiedje (75/100), Gymnastikversand (61/100), Kettler (59/100) |
Moz Domain Authority 29/100 vs category average 42 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,264,910 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Sport-Thieme has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Professional sports equipment for Fitness, schools, therapy and more at sport-thieme.com. Fair prices ✔ 100 days returns guarantee ✔ 3 years guarantee ✔" (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 5 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, Instagram, YouTube; no detected presence on X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Sport-Thieme?", Claude could identify the brand as of October 2026. Sport-Thieme is a German company that sells sports equipment and gym supplies, covering everything from school PE gear to professional training and fitness equipment, through a large catalog and online store. Best known for being one of Germany's largest mail-order and online suppliers of sports equipment for schools, clubs, and gyms.
When asked "Best brands similar to Sport-Thieme?", Claude would recommend Sport-Thieme as of October 2026. It's a well-known, established supplier in the European sports equipment market, so it would come up naturally if someone asked about sourcing gym or school sports gear.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Sport-Thieme's main competitors in Sports & Fitness: Decathlon (76/100), Gorilla Sports (77/100), Pro-Sport (79/100), Benz Sport (66/100), Sport Tiedje (75/100).
Sources: Brand Analyzer scan
Sport-Thieme has moderate AI-search visibility, scoring 62/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 60, recommendation 59). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Sport-Thieme official site
Sport-Thieme was founded in 1949. Sport-Thieme operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Sport-Thieme is headquartered in Grasleben. Sport-Thieme operates in the Sports & Fitness category.
Sources: Wikidata
Sport-Thieme scores 59/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Sport-Thieme official site
Sport-Thieme is a German mail-order company, founded in 1949 and headquartered in Grasleben, that sells professional sports equipment online. It operates through its website sport-thieme.com and serves customers across fitness, education, therapy, and sports club sectors.
Sources: Sport-Thieme official site
Sport-Thieme sells professional sports equipment for fitness, schools, therapy, and clubs through its online retail platform. The company provides a wide product range at what it describes as fair prices, supported by a 100-day return guarantee and a 3-year warranty on its products.
Sources: Sport-Thieme official site
Sport-Thieme can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Sport-Thieme official site
Sport-Thieme offers professional sports equipment designed for fitness training, school physical education, therapeutic use, and sports clubs. Its product range is supported by a 100-day return guarantee and a 3-year warranty, and purchases can be made through its online store at sport-thieme.com.
Sources: Sport-Thieme official site
Sport-Thieme's customers include schools, sports clubs, fitness centers, therapists, and individual sports enthusiasts who need durable, professional-grade sports and fitness equipment.
Sources: Sport-Thieme official site
Sport-Thieme is known for offering a broad range of professional-grade sports equipment for schools, clubs, fitness centers, and therapy use. It is also recognized for its customer-friendly policies, including a 100-day returns guarantee and a 3-year product warranty, as well as a large collection of verified customer reviews.
Sources: Sport-Thieme official site
Sport-Thieme scores 62/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Sport-Thieme has a moderate AI-visibility profile at 62/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is recommendation likelihood (59/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,264,910 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 29/100. In a live check, Claude could already identify Sport-Thieme from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Sport-Thieme: Sportsfield Specialties (81/100), Sports Experts (81/100), SPYPOINT (81/100), Stencil Ease (81/100).
A step up - brands to learn from: Yonex (91/100), Yakima (91/100).
Category leader: Complex (97/100).
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