detikSport Brand Score: 85/100 - Strong Brand tier

Kabar Terkini Dunia Olahraga

detikSport (detik.com) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Sports & Fitness brands, in the 90th percentile of 35001 Media & Entertainment brands.

AI Snapshot

detikSport is the sports news section of detik.com, an Indonesian online news and article website founded in 1998 and owned by Trans Corp. It provides news, facts, gossip, photos, and videos covering football, MotoGP, basketball, tennis, badminton, Formula 1, and other sports, aimed at Indonesian sports fans seeking fast and accurate updates on popular global sporting events.

Key facts about detikSport

Brand Name	detikSport
Domain	detik.com
Industry	Media & Entertainment, Sports & Fitness
Founded	1998
Parent Company / Owner	Trans Corp
Main Competitors	Bola.com (81/100), Kompas Bola, Liputan6 Bola (81/100), Tribunnews Sport (74/100), Bolasport (82/100), Goal.com (95/100), ESPN (88/100)

Evidence

Moz Domain Authority 93/100 vs category average 50 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

detikSport has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "Informasi dan berita olahraga terbaru tentang sepakbola, moto gp, basket, tenis, bulutangkis, formula 1, fakta, gosip dan foto video." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt mentions Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is ID-only, limiting citation in English-language AI answers.

Social footprint: verified profiles on Facebook, X (Twitter), Instagram, LinkedIn; no detected presence on YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know detikSport?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is detikFinance?", Claude could identify the brand as of September 2026. detikFinance is the business and economy news channel of detik.com, one of Indonesia's largest online news portals, covering markets, banking, macroeconomics, and corporate news. Best known for Being one of Indonesia's leading online sources for financial and business news.

When asked "Best brands similar to detikFinance?", Claude would recommend detikSport as of September 2026. It's a major and widely trusted source for Indonesian financial news, so it would naturally come up alongside similar outlets like Kontan or Bisnis.com.

People Also Ask About detikSport

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are detikSport's main competitors?

detikSport's main competitors in Media & Entertainment: Bola.com (81/100), Liputan6 Bola (81/100), Tribunnews Sport (74/100), Bolasport (82/100), Goal.com (95/100).

Sources: Brand Analyzer scan

What products or services does detikSport offer?

detikSport offers sports news articles, facts, gossip, photo galleries, and videos covering football, MotoGP, basketball, tennis, badminton, and Formula 1.

Sources: detikSport official site

How visible is detikSport in AI search?

detikSport has moderate AI-search visibility, scoring 62/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 70, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: detikSport official site

When was detikSport founded?

detikSport was founded in 1998. detikSport operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

What does detikSport do?

detikSport reports and publishes news articles, facts, gossip, photos, and videos related to various sports, including football, MotoGP, basketball, tennis, badminton, and Formula 1. It aims to deliver fast and accurate sports information to its Indonesian audience.

Sources: detikSport official site

Does ChatGPT recommend detikSport?

detikSport scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: detikSport official site

What is detikSport?

detikSport is the sports section of detik.com, an Indonesian online news and article website founded in 1998 and owned by Trans Corp. It functions as a dedicated sports news portal delivering coverage of various sporting events to Indonesian readers.

Sources: detikSport official site

How can detikSport improve its AI discoverability?

detikSport can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: detikSport official site

Who owns detikSport?

detikSport is owned by or part of Trans Corp. detikSport operates in the Media & Entertainment category.

Sources: Wikidata

Who uses detikSport?

detikSport is used by sports fans and readers in Indonesia who want to stay updated on the latest developments in football, motorcycle racing, and other sports.

Sources: detikSport official site

What is detikSport known for?

detikSport is known for its comprehensive coverage of multiple popular sports such as football, MotoGP, basketball, tennis, badminton, and Formula 1, combining news, facts, gossip, photos, and videos in a single Indonesian-language sports portal.

Sources: detikSport official site

Recommendations

• Set up professional email - Use your company domain for email (e.g., hello@yourbrand.com) instead of Gmail/Yahoo. This significantly boosts credibility. (impact: high, effort: quick_win)
• Add privacy policy and terms - Publish privacy policy and terms of service pages on your website. Free generators are available online. (impact: medium, effort: quick_win)
• Add an FAQ section - Create a Frequently Asked Questions section with FAQ schema markup. AI systems often source answers directly from FAQ content. (impact: medium, effort: moderate)
• Build a content ecosystem - Add a blog, documentation, or help center to your website. A rich content ecosystem signals brand maturity and authority. (impact: medium, effort: major)
• Build web authority and backlinks - Grow your domain's authority by earning backlinks from reputable sites, publishing valuable content, and engaging in industry communities. Higher domain authority improves both search rankings and brand perception. (impact: medium, effort: major)

AI visibility

detikSport scores 62/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

detikSport has a moderate AI-visibility profile at 62/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (70/100) and its weakest is visibility (57/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 93/100. The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify detikSport from memory (September 2026) - a sign these signals are paying off.

Visibility - 57/100

• Wikipedia presence - 40/40
• Wikidata entity - 17/25
• Web popularity (Tranco) - 0/20
• Reddit visibility - 0/15

Trust - 70/100

• Domain Authority - 30/30
• Backlink trust (spam score) - 10/10
• Schema.org structured data - 17/25
• Knowledge graph anchors (sameAs) - 9/15
• llms.txt convention - 0/10
• Reddit sentiment (heuristic) - 4/10

Recommendation likelihood - 63/100

• robots.txt AI bot permissions - 30/30
• Sitemap.xml presence - 10/10
• Help center / Docs hub - 0/15
• FAQ presence - 0/15
• Category-relative authority - 20/20
• Category leader signals - 3/10

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

• Name Quality - 88/100
• Digital Presence - 92/100
• Visual Identity - 93/100
• Messaging Clarity - 100/100
• Trust Foundation - 65/100
• AI Discoverability - 85/100
• Brand Authority - 65/100

Score over time

85 in October 2026, up from 83 in September 2026.

Peer brands

Ranked closest to detikSport: deSingel (85/100), Depositphotos (85/100), Dicebreaker (85/100), DICE (85/100).

A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).

Category leader: Change.org (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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