Transforming lives through grassroots sport
Sported (sported.org.uk) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Sports & Fitness brands, in the 69th percentile of 10792 Non-profit brands.
Sported is a UK-based non-profit organization that supports grassroots sports clubs and community groups across the country. It provides assistance to help these clubs remain operational despite financial and operational pressures, enabling them to continue offering sport-based opportunities to disadvantaged young people and communities. Sported works with coaches, volunteers, and club leaders, and also engages donors and supporters who wish to contribute to expanding access to community sport in the UK.
| Brand Name | Sported |
|---|---|
| Domain | sported.org.uk |
| Industry | Non-profit, Sports & Fitness |
| Main Competitors | StreetGames (81/100), Sport England (84/100), Laureus Sport for Good Foundation (86/100), Sports Aid, Youth Sport Trust (76/100) |
Moz Domain Authority 47/100 vs category average 51 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,080,600 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "A pitch. A court. A track. A grassroots club. An inspirational coach. A helping hand. A golden opportunity… taken. Sport doesn’t just create superstars and champions. It transfor…" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Sported?", Claude could identify the brand as of September 2026. Sported is a UK charity that supports grassroots community sports and youth groups, offering training, mentoring, and resources to help these small organisations become more sustainable and effective. It works as a network connecting community sport-for-development groups with ex Best known for Supporting and building capacity for grassroots community sports clubs across the UK.
When asked "Best brands similar to Sported?", Claude would recommend Sported as of September 2026. It's a recognised name in UK grassroots sports charity circles, so it would be relevant if someone asked about organisations supporting community sport development.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Sported's main competitors in Non-profit: StreetGames (81/100), Sport England (84/100), Laureus Sport for Good Foundation (86/100), Youth Sport Trust (76/100).
Sources: Brand Analyzer scan
Sported is a UK-based non-profit organization dedicated to supporting grassroots sports clubs and community groups across the country. Its mission is to help these clubs and groups stay operational so they can continue transforming lives through sport, particularly for disadvantaged young people and communities.
Sources: Sported official site
Sported has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 11, trust 58, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Sported official site
Sported provides support to grassroots sports clubs and community groups in the UK to help them overcome financial and operational challenges. This support enables local coaches and volunteers to keep their clubs running and continue offering sport-based opportunities that benefit disadvantaged young people and communities.
Sources: Sported official site
Sported scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Sported official site
Sported can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Sported official site
Sported offers support services aimed at helping grassroots sports clubs and community groups address financial and operational challenges. This includes assistance intended to help these organizations remain open and continue providing sport-based programs to disadvantaged young people and communities across the UK.
Sources: Sported official site
Sported's support is used by grassroots sports clubs, community groups, coaches, and volunteers across the UK. Additionally, donors and supporters who want to contribute to expanding sport access for disadvantaged young people and communities engage with Sported.
Sources: Sported official site
Sported is known for its role as a champion of grassroots sports in the UK, working to bridge the gap between community coaches and the resources they need. It focuses on helping local sports clubs remain accessible and impactful, especially for disadvantaged populations.
Sources: Sported official site
Sported scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Sported has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (58/100) and its weakest is visibility (11/100). It benefits from a global traffic rank of #2,080,600 (Tranco), a Moz Domain Authority of 47/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Sported from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Sported: North American Spine Society (NASS) (80/100), Speak (80/100), American Philatelic Society (Stamps.org) (80/100), Startup Nation Central (80/100).
A step up - brands to learn from: Youth Villages (81/100), Youth Ki Awaaz (81/100).
Category leader: Change.org (97/100).
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