Wellness Essentials for the Sport of Life
Sports Research (sportsresearch.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Healthcare brands, Sports & Fitness brands, E-commerce brands, in the 79th percentile of 8103 Healthcare brands.
Sports Research is a family-owned company founded in 1974 that produces lifestyle and wellness supplements, including Collagen Peptides, MCT Oil, and Creapure Creatine. The brand emphasizes science-backed formulations and premium quality, targeting health-conscious individuals, athletes, and active consumers. It operates within the healthcare, sports and fitness, and e-commerce sectors, positioning itself as a trusted supplier of nutritional products designed to support an active, healthy lifestyle.
| Brand Name | Sports Research |
|---|---|
| Domain | sportsresearch.com |
| Industry | Healthcare, Sports & Fitness |
| Founded | 1974 |
| Headquarters | Prague |
| Main Competitors | Garden of Life (67/100), Vital Proteins (80/100), NOW Foods (87/100), Bulletproof (69/100), Nutricost (80/100), Optimum Nutrition (82/100), Onnit (89/100) |
Moz Domain Authority 41/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Sports Research® is a family-owned company dedicated to providing the highest quality lifestyle products including Collagen Peptides and MCT Oil." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Vercel, Shopify, Ghost.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Sports Research?", Claude could identify the brand as of September 2026. Sports Research is a supplement and wellness brand that sells products like collagen peptides, MCT oil, omega-3 fish oil, and coconut oil, often marketed as non-GMO, gluten-free, and third-party tested. It's a well-known name on Amazon and in health food stores, popular among fit Best known for its collagen peptides and MCT oil products sold heavily through Amazon.
When asked "Best brands similar to Sports Research?", Claude would recommend Sports Research as of September 2026. It's a widely recognized and trusted supplement brand, so it would naturally come up when discussing popular options in the collagen, MCT oil, or general supplement space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Sports Research's main competitors in Healthcare: Garden of Life (67/100), Vital Proteins (80/100), NOW Foods (87/100), Bulletproof (69/100), Nutricost (80/100).
Sources: Brand Analyzer scan
Sports Research has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 40, recommendation 59). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Sports Research official site
Sports Research was founded in 1974. Sports Research operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Sports Research is headquartered in Prague. Sports Research operates in the Healthcare category.
Sources: Wikidata
Sports Research scores 59/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Sports Research official site
Sports Research can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Sports Research official site
Sports Research offers a range of nutritional and wellness supplements, including Collagen Peptides, MCT Oil, and Creapure Creatine, among other lifestyle products.
Sources: Sports Research official site
Sports Research is a family-owned company that produces lifestyle and wellness supplements, such as Collagen Peptides and MCT Oil, aimed at health-conscious and active consumers.
Sources: Sports Research official site
Sports Research develops, manufactures, and sells nutritional and wellness supplements, including collagen peptides, MCT oil, and creatine products, marketed as scientifically validated and high-quality.
Sources: Sports Research official site
Sports Research scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Sports Research has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (59/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 41/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Sports Research from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Sports Research: Spok (82/100), SoulTree (82/100), SteadyMD (82/100), Stop It Now (82/100).
A step up - brands to learn from: Zoetis (91/100), theSkimm (91/100).
Category leader: Booksy (96/100).
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