s REAL Brand Score: 72/100 - Brand-Ready tier

Einfach, transparent, digital Immobilien

s REAL (sreal.at) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Real Estate brands, in the 34th percentile of 12917 Real Estate brands.

AI Snapshot

s REAL is an Austrian real estate agency founded in 1979 that assists private individuals and businesses in Austria with buying, selling, and renting properties. The company emphasizes its long-standing experience in the Austrian real estate market and offers simple, transparent, and digital solutions for real estate needs. It positions itself as a leading and trustworthy real estate broker in Austria.

Key facts about s REAL

Brand Name	s REAL
Domain	sreal.at
Industry	Real Estate
Founded	1979
Main Competitors	RE/MAX Austria (73/100), Raiffeisen Immobilien (72/100), EHL Immobilien (70/100), ÖRAG Immobilien (73/100), willhaben (80/100)

Evidence

Moz Domain Authority 32/100 vs category average 36 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.

Ranked #1,085,548 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "s REAL ist Ihr Ansprechpartner für Immobilien in Österreich - egal ob Kauf, Verkauf oder Miete ► Jetzt Expert:innen kontaktieren!" (Meta description: 20 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is DE-only, limiting citation in English-language AI answers.

Detected tech stack: Nginx.

Social footprint: verified profiles on Facebook, Instagram, LinkedIn, YouTube, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know s REAL?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is s REAL?", Claude could identify the brand as of October 2026. s REAL is a major Austrian real estate agency, part of the Erste Group/Sparkasse network, that brokers residential and commercial properties for sale and rent across Austria. Best known for being one of Austria's largest real estate brokerages, backed by Erste Group/Sparkasse.

When asked "Best brands similar to s REAL?", Claude would recommend s REAL as of October 2026. It's one of the biggest and most established real estate brokers in Austria, so it would naturally come up alongside other major Austrian property agencies.

People Also Ask About s REAL

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are s REAL's main competitors?

s REAL's main competitors in Real Estate: RE/MAX Austria (73/100), Raiffeisen Immobilien (72/100), EHL Immobilien (70/100), ÖRAG Immobilien (73/100), willhaben (80/100).

Sources: Brand Analyzer scan

How visible is s REAL in AI search?

s REAL has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 22, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: s REAL official site

When was s REAL founded?

s REAL was founded in 1979. s REAL operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Does ChatGPT recommend s REAL?

s REAL scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority.

Sources: s REAL official site

What is s REAL?

s REAL is a real estate agency based in Austria that helps private individuals and businesses buy, sell, and rent properties. Founded in 1979, it has operated in the Austrian real estate market for several decades, offering brokerage services across the country.

Sources: s REAL official site

What does s REAL do?

s REAL facilitates real estate transactions in Austria, including the purchase, sale, and rental of residential and commercial properties. It connects clients with real estate experts and provides digital tools to support these processes.

Sources: s REAL official site

How can s REAL improve its AI discoverability?

s REAL can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: s REAL official site

What products or services does s REAL offer?

s REAL offers real estate brokerage services including assistance with buying, selling, and renting residential and commercial properties in Austria, supported by digital tools and expert consultation.

Sources: s REAL official site

Who uses s REAL?

s REAL is used by private individuals and businesses in Austria who are looking to buy, sell, or rent real estate properties.

Sources: s REAL official site

Recommendations

• Add structured data and Open Graph tags - Add JSON-LD structured data (Organization, FAQ schemas) and complete Open Graph tags (og:title, og:description, og:image, og:type). This helps AI systems and social platforms accurately represent your brand. (impact: high, effort: moderate)
• Add an FAQ section - Create a Frequently Asked Questions section with FAQ schema markup. AI systems often source answers directly from FAQ content. (impact: medium, effort: moderate)
• Boost search engine authority - Your Moz Domain Authority indicates limited search ranking potential. Improve it by building high-quality backlinks, optimizing on-page SEO, and publishing authoritative content. (impact: medium, effort: major)
• Build a content ecosystem - Add a blog, documentation, or help center to your website. A rich content ecosystem signals brand maturity and authority. (impact: medium, effort: major)
• Build web authority and backlinks - Grow your domain's authority by earning backlinks from reputable sites, publishing valuable content, and engaging in industry communities. Higher domain authority improves both search rankings and brand perception. (impact: medium, effort: major)

AI visibility

s REAL scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

s REAL has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,085,548 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 32/100 and thin schema.org structured data. In a live check, Claude could already identify s REAL from memory (October 2026) - a sign these signals are paying off.

Visibility - 23/100

• Wikipedia presence - 0/40
• Wikidata entity - 23/25
• Web popularity (Tranco) - 0/20
• Reddit visibility - 0/15

Trust - 22/100

• Domain Authority - 8/30
• Backlink trust (spam score) - 10/10
• Schema.org structured data - 0/25
• Knowledge graph anchors (sameAs) - 0/15
• llms.txt convention - 0/10
• Reddit sentiment (heuristic) - 4/10

Recommendation likelihood - 48/100

• robots.txt AI bot permissions - 30/30
• Sitemap.xml presence - 10/10
• Help center / Docs hub - 0/15
• FAQ presence - 0/15
• Category-relative authority - 5/20
• Category leader signals - 3/10

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

• Name Quality - 100/100
• Digital Presence - 82/100
• Visual Identity - 95/100
• Messaging Clarity - 100/100
• Trust Foundation - 73/100
• AI Discoverability - 50/100
• Brand Authority - 26/100

Peer brands

Ranked closest to s REAL: Springs Window Fashions (72/100), Spotless (72/100), SSH (72/100), Stadgenoot (72/100).

A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).

Category leader: Chaos (95/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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