Above the crowd in real estate
RE/MAX (remax.at) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Real Estate brands, in the 39th percentile of 12918 Real Estate brands.
RE/MAX is a global real estate brokerage company founded in 1973 and headquartered in Denver. Operating in Austria via remax.at, it connects individuals and families with agents to buy, sell, or rent residential or commercial property. The brand is known for its extensive international network of real estate agents, combining local market expertise with global reach. RE/MAX positions itself as a leading brand in the real estate industry, offering property listings and brokerage services to clients navigating real estate transactions.
| Brand Name | RE/MAX |
|---|---|
| Domain | remax.at |
| Industry | Real Estate |
| Founded | 1973 |
| Headquarters | Denver |
| Main Competitors | Century 21 (91/100), Keller Williams (82/100), Coldwell Banker (89/100), ERA Real Estate (80/100), Engel & Völkers (88/100), ImmoScout24 (73/100) |
Moz Domain Authority 39/100 vs category average 36 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #368,029 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
RE/MAX has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To help people find their perfect home or property through a trusted global real estate network." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is RE/MAX?", Claude could identify the brand as of October 2026. RE/MAX is a global real estate franchise brand founded in Denver in 1973, known for its network of independent brokers and agents operating under the RE/MAX name; remax.at is its Austrian franchise site, offering residential and commercial property listings and agent services acr Best known for being one of the largest global real estate franchise networks, recognizable by its red, white, and blue hot-air balloon logo.
When asked "Best brands similar to RE/MAX?", Claude would recommend RE/MAX as of October 2026. RE/MAX is one of the most widely recognized real estate franchise brands worldwide, so it would naturally come up alongside names like Century 21 or Keller Williams.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
RE/MAX's main competitors in Real Estate: Century 21 (91/100), Keller Williams (82/100), Coldwell Banker (89/100), ERA Real Estate (80/100), Engel & Völkers (88/100).
Sources: Brand Analyzer scan
RE/MAX has moderate AI-search visibility, scoring 50/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 22, recommendation 49). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: RE/MAX official site
RE/MAX was founded in 1973. RE/MAX operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
RE/MAX is headquartered in Denver. RE/MAX operates in the Real Estate category.
Sources: Wikidata
RE/MAX scores 49/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: RE/MAX official site
RE/MAX offers real estate brokerage services, including assistance with buying, selling, and renting residential and commercial properties. Through its network of agents, the company provides property listings and connects clients with local real estate professionals who offer market expertise. In Austria, these services are tailored to individuals and families seeking residential or commercial property solutions.
Sources: RE/MAX official site
RE/MAX is a global real estate brokerage company founded in 1973 and headquartered in Denver, Colorado. It operates through a network of independently owned and operated offices and agents worldwide, including in Austria via remax.at. The company is classified under the real estate category and focuses on helping clients buy, sell, or rent residential and commercial property.
Sources: RE/MAX official site
RE/MAX helps individuals and families find, buy, sell, or rent residential and commercial real estate. It operates as a brokerage, connecting clients with local real estate agents who are part of its broader global network. In Austria, the company provides property listings and facilitates real estate transactions by linking buyers and sellers with experienced agents who offer localized market expertise combined with international reach.
Sources: RE/MAX official site
RE/MAX can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: RE/MAX official site
RE/MAX is known for its extensive global network of real estate agents and its brand recognition in the real estate brokerage industry. It is positioned as a leading global real estate brand offering premium property services, combining broad international presence with localized expertise in markets such as Austria.
Sources: RE/MAX official site
RE/MAX is used by individuals and families in Austria looking to buy, sell, or rent residential or commercial real estate. Its services are aimed at people seeking guidance from real estate agents who can provide localized market knowledge combined with access to a global property network.
Sources: RE/MAX official site
RE/MAX scores 50/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
RE/MAX has a limited AI-visibility profile at 50/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (22/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #368,029 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 39/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify RE/MAX from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to RE/MAX: REIClub (73/100), Regnauer (73/100), Rentmoji (73/100), Republic Doors and Frames (73/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: Chaos (95/100).
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