För ett mänskligare samhälle
Stockholms Stadsmission (stadsmissionen.se) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, in the 26th percentile of 20261 Non-profit brands.
Stockholms Stadsmission is a Swedish non-profit organization founded in 1853 and headquartered in Stockholm. It works to create a more humane society by providing emergency help and long-term support to people experiencing homelessness and social or economic vulnerability. Its activities include social care, work integration, education, and housing solutions, aiming to foster participation regardless of a person's financial situation or background. The organization relies on donors and volunteers to support its mission in the Stockholm region.
| Brand Name | Stockholms Stadsmission |
|---|---|
| Domain | stadsmissionen.se |
| Industry | Non-profit |
| Founded | 1853 |
| Headquarters | Stockholm |
| Main Competitors | Göteborgs Stadsmission, Skåne Stadsmission (69/100), Uppsala Stadsmission, Frälsningsarmén (67/100), Räddningsmissionen (72/100), Hela Människan (72/100) |
Moz Domain Authority 47/100 vs category average 48 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #545,250 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Vi på Stockholms Stadsmission arbetar för ett mänskligare samhälle och erbjuder akut hjälp och långsiktigt stöd för människor som lever i utsatthet i" (Meta description: 23 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:image, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, Drupal, Vue.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, X (Twitter); no detected presence on YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Stockholms Stadsmission?", Claude could identify the brand as of October 2026. Stockholms Stadsmission is a Swedish non-profit foundation that works to combat homelessness and social exclusion in Stockholm, offering services like shelters, healthcare for the homeless, social work, employment programs, and second-hand shops that fund its charitable work. Best known for Helping homeless and socially vulnerable people in Stockholm through shelters, social services, and its network of charity second-hand stores.
When asked "Best brands similar to Stockholms Stadsmission?", Claude would recommend Stockholms Stadsmission as of October 2026. It's one of the oldest and most respected social welfare organizations in Sweden, so it would naturally come up when discussing Scandinavian non-profits focused on homelessness and social exclusion.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Stockholms Stadsmission's main competitors in Non-profit: Skåne Stadsmission (69/100), Frälsningsarmén (67/100), Räddningsmissionen (72/100), Hela Människan (72/100).
Sources: Brand Analyzer scan
Stockholms Stadsmission offers social care services, work integration programs, educational initiatives, and housing solutions. These services combine immediate emergency assistance with longer-term support designed to help people in vulnerable situations achieve greater social and economic participation.
Stockholms Stadsmission is a Swedish non-profit organization founded in 1853 and based in Stockholm. It works for a more humane society by offering emergency help and long-term support to people living in homelessness or social and economic vulnerability in the Stockholm area.
Stockholms Stadsmission has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 52, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Stockholms Stadsmission was founded in 1853. Stockholms Stadsmission operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Stockholms Stadsmission is headquartered in Stockholm. Stockholms Stadsmission operates in the Non-profit category.
Sources: Wikidata
Stockholms Stadsmission provides emergency assistance and long-term support to vulnerable individuals through social care, work integration programs, education, and housing solutions. Its goal is to help people achieve participation in society regardless of their economic situation or background, and it engages donors and volunteers to support this work.
Stockholms Stadsmission scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Stockholms Stadsmission can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
The organization serves people living in homelessness or social and economic vulnerability in Stockholm. It also engages donors and volunteers who contribute financially or through their time to support the organization's social work.
Stockholms Stadsmission is known for its long history, dating back to 1853, of supporting people experiencing homelessness and social exclusion in Stockholm. It is recognized for combining immediate humanitarian aid with structural efforts such as job training, education, and housing programs aimed at long-term change.
Stockholms Stadsmission scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Stockholms Stadsmission has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (52/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #545,250 (Tranco) and a Moz Domain Authority of 47/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Stockholms Stadsmission from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Stockholms Stadsmission: Society for the Social History of Medicine (71/100), Stiftung Preußische Schlösser und Gärten Berlin-Brandenburg (SPSG) (71/100), St. Agnes Academy (71/100), Diocese of St Albans (71/100).
A step up - brands to learn from: ZLTO (81/100), Zero Project (81/100).
Category leader: Change.org (97/100).
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