StandWithUs Brand Score: 86/100 - Strong Brand tier

Educating and Defending the Truth About Israel

StandWithUs (standwithus.com) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Education brands, in the 88th percentile of 3086 Non-profit brands.

AI Snapshot

StandWithUs is a non-partisan international nonprofit organization founded in 2001 and headquartered in Los Angeles. It focuses on Israel education, countering misinformation, and combating antisemitism through interdepartmental resources and legal expertise. The organization serves students, educators, community leaders, and individuals worldwide, operating in schools, college campuses, workplaces, and communities to promote accurate understanding of Israel and defend the civil and human rights of those who support its mission.

Key facts about StandWithUs
Brand NameStandWithUs
Domainstandwithus.com
IndustryNon-profit, Education
Founded2001
HeadquartersLos Angeles
Main CompetitorsAIPAC (88/100), Anti-Defamation League (90/100), American Jewish Committee (86/100), CAMERA, Hillel International (85/100), Christians United for Israel (82/100), Israel on Campus Coalition (80/100)

Evidence

Moz Domain Authority 58/100 vs category average 52 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #407,531 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

StandWithUs has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "StandWithUs is an international and non-partisan Israel education organization that inspires and educates people of all ages and backgrounds, challenges misinformation and fights a…" (Meta description: 50 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Cloudflare, WordPress, Ghost.

Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know StandWithUs?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is StandWithUs?", Claude could identify the brand as of September 2026. StandWithUs is a nonprofit organization founded in 2001 that focuses on educating people about Israel and combating antisemitism, particularly on college campuses and in K-12 schools. Best known for Pro-Israel advocacy and education, especially campus programs combating anti-Israel bias and antisemitism.

When asked "Best brands similar to StandWithUs?", Claude would recommend StandWithUs as of September 2026. It's one of the most prominent and well-established organizations in the pro-Israel advocacy and education space, so it would naturally come up in that context.

People Also Ask About StandWithUs

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are StandWithUs's main competitors?

StandWithUs's main competitors in Non-profit: AIPAC (88/100), Anti-Defamation League (90/100), American Jewish Committee (86/100), Hillel International (85/100), Christians United for Israel (82/100).

Sources: Brand Analyzer scan

What is StandWithUs?

StandWithUs is an international, non-partisan nonprofit organization founded in 2001 and based in Los Angeles. It is categorized as an American pro-Israel advocacy and education organization dedicated to promoting accurate understanding of Israel and combating antisemitism.

Sources: StandWithUs official site

When was StandWithUs founded?

StandWithUs was founded in 2001. StandWithUs operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is StandWithUs headquartered?

StandWithUs is headquartered in Los Angeles. StandWithUs operates in the Non-profit category.

Sources: Wikidata

What does StandWithUs do?

StandWithUs educates people of all ages and backgrounds about Israel, works to correct misinformation, and combats antisemitism. It uses interdepartmental resources and legal professionals to defend the civil and human rights of individuals who support Israel or oppose antisemitism, operating across schools, college campuses, workplaces, and broader communities.

Sources: StandWithUs official site

Does ChatGPT recommend StandWithUs?

StandWithUs scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: StandWithUs official site

How can StandWithUs improve its AI discoverability?

StandWithUs can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: StandWithUs official site

What products or services does StandWithUs offer?

StandWithUs offers Israel education programs and materials, campus and community advocacy initiatives, legal support services to defend civil and human rights related to its mission, and resources aimed at countering misinformation and antisemitism. These services are delivered through interdepartmental teams targeting students, educators, and community leaders.

Sources: StandWithUs official site

What is StandWithUs known for?

StandWithUs is known for its Israel education programs, its efforts to counter misinformation about Israel, and its advocacy against antisemitism. It is recognized as a global organization active in schools, campuses, and communities, combining educational initiatives with legal advocacy to support its mission.

Sources: StandWithUs official site

Who uses StandWithUs?

StandWithUs's programs and resources are used by students, educators, community leaders, and individuals of all ages worldwide who seek accurate education about Israel and support in addressing antisemitism, including those active in schools, college campuses, and workplaces.

Sources: StandWithUs official site

Recommendations

AI visibility

StandWithUs scores 68/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

StandWithUs has a moderate AI-visibility profile at 68/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (65/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #407,531 (Tranco). In a live check, Claude could already identify StandWithUs from memory (September 2026) - a sign these signals are paying off.

Visibility - 70/100

Trust - 65/100

Recommendation likelihood - 68/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to StandWithUs: Spond (86/100), Southern Environmental Law Center (86/100), Student Veterans of America (86/100), Team Rubicon (86/100).

A step up - brands to learn from: Workaway (91/100), Rainforest Alliance (91/100).

Category leader: PBS (97/100).

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