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StarTimes (startimes.com) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Telecommunications brands, Technology brands, in the 33rd percentile of 22869 Media & Entertainment brands.
StarTimes is a Chinese electronics and media company, founded in 1988 and headquartered in Beijing, that provides digital television and media services across Africa and other emerging markets. It combines satellite and digital broadcasting technology with localized content to deliver affordable television access. The company operates within the Media & Entertainment, Telecommunications, and Technology sectors, positioning itself as a provider expanding access to digital TV and telecommunications in underserved regions, primarily targeting households and individuals seeking cost-effective entertainment options.
| Brand Name | StarTimes |
|---|---|
| Domain | startimes.com |
| Industry | Media & Entertainment, Telecommunications |
| Founded | 1988 |
| Headquarters | Beijing |
| Main Competitors | MultiChoice (DStv) (74/100), GOtv (80/100), Canal+ (91/100), Zuku (68/100), Azam TV |
Moz Domain Authority 48/100 vs category average 52 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #150,548 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To provide affordable, high-quality digital television and media services that connect people across Africa and beyond." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: ASP.NET, Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is StarTimes?", Claude could identify the brand as of September 2026. StarTimes is a Chinese-founded digital TV and media company that operates primarily in Africa, providing satellite and digital terrestrial television services along with a range of channels covering entertainment, sports, and news. It has built a large subscriber base across doze Best known for Being a major pay-TV and digital terrestrial television provider across Africa, especially known for affordable subscription packages and sports/entertainment c.
When asked "Best brands similar to StarTimes?", Claude would recommend StarTimes as of September 2026. It's one of the most prominent pay-TV operators in Africa, so it's relevant if someone is asking about media and entertainment brands serving that market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
StarTimes's main competitors in Media & Entertainment: MultiChoice (DStv) (74/100), GOtv (80/100), Canal+ (91/100), Zuku (68/100).
Sources: Brand Analyzer scan
StarTimes has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 26, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: StarTimes official site
StarTimes was founded in 1988. StarTimes operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
StarTimes is headquartered in Beijing. StarTimes operates in the Media & Entertainment category.
Sources: Wikidata
StarTimes scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: StarTimes official site
StarTimes is a Chinese electronics and media company, founded in 1988 and headquartered in Beijing, that operates digital television and media services primarily across Africa. It is classified under Media & Entertainment, Telecommunications, and Technology, and focuses on providing affordable digital TV access in emerging markets.
Sources: StarTimes official site
StarTimes provides digital television and media services, using advanced satellite and digital broadcasting technology combined with localized content to deliver affordable entertainment options. It operates in the telecommunications and media sectors, aiming to expand access to television services in underserved regions, particularly across Africa.
Sources: StarTimes official site
StarTimes can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: StarTimes official site
StarTimes offers digital television services, including satellite and digital broadcasting, along with media and telecommunications services. Its offerings are designed to provide affordable access to entertainment content for households and individuals in Africa and other emerging markets.
Sources: StarTimes official site
StarTimes is known for expanding access to affordable digital television in Africa, combining satellite and digital broadcasting technology with localized content offerings tailored to emerging markets.
Sources: StarTimes official site
StarTimes is used by households and individuals in Africa and other emerging markets who seek affordable digital television, telecommunications, and media entertainment services.
Sources: StarTimes official site
StarTimes scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
StarTimes has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is trust (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #150,548 (Tranco) and a Moz Domain Authority of 48/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify StarTimes from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to StarTimes: Stage Entertainment (73/100), Stackpole Books (73/100), State Farm Arena (73/100), WIN88 (73/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.