Boldly Go Since 1966
Star Trek (startrek.com) scores 90 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 96th percentile of 19143 Media & Entertainment brands.
Star Trek is a science fiction media franchise with StarTrek.com serving as its official digital hub. The site allows fans to explore the franchise's history, news, and content, offering personalized profiles and direct links to stream Star Trek series and movies on Paramount+. It targets both long-time fans ('Trekkies') and new viewers interested in science fiction, positioning itself as the definitive online gateway to the Star Trek universe.
| Brand Name | Star Trek |
|---|---|
| Domain | startrek.com |
| Industry | Media & Entertainment |
| Parent Company / Owner | Paramount |
| Main Competitors | Star Wars (92/100), Doctor Who (79/100), Marvel (97/100), Stargate (86/100), Battlestar Galactica (95/100) |
Moz Domain Authority 77/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #30,914 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Star Trek has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The official home of Star Trek" (Meta description: 6 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Vercel.
Social footprint: verified profiles on X (Twitter), YouTube, Facebook, Instagram, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Star Trek?", Claude could identify the brand as of October 2026. Star Trek is the iconic science fiction media franchise created by Gene Roddenberry, encompassing multiple TV series, films, novels, and merchandise, now owned by Paramount/CBS. The official website startrek.com serves as a hub for news, streaming info, and content related to the Best known for Pioneering science fiction TV franchise exploring space exploration and utopian future society.
When asked "Best brands similar to Star Trek?", Claude would recommend Star Trek as of October 2026. It's one of the most influential and enduring sci-fi franchises in media history, so it would naturally come up in discussions of iconic entertainment brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Star Trek's main competitors in Media & Entertainment: Star Wars (92/100), Doctor Who (79/100), Marvel (97/100), Stargate (86/100), Battlestar Galactica (95/100).
Sources: Brand Analyzer scan
Star Trek is a science fiction media franchise encompassing television series, films, and related content. StarTrek.com serves as its official website, providing a centralized platform for fans to explore the franchise's history and access current content.
Sources: Star Trek official site
Star Trek has moderate AI-search visibility, scoring 66/100 on Brand Analyzer's AI visibility composite (visibility 67, trust 60, recommendation 71). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Star Trek official site
StarTrek.com offers access to franchise news, content exploration tools, personalized user profiles, and direct streaming links to Star Trek series and movies available on Paramount+.
Sources: Star Trek official site
StarTrek.com functions as the official online hub for the Star Trek franchise, offering fans news, content exploration, personalized profiles, and direct streaming links to Paramount+ where Star Trek series and movies are available.
Sources: Star Trek official site
Star Trek scores 71/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Star Trek official site
As the official website of the Star Trek franchise, StarTrek.com is a credible and authoritative source for franchise news, content, and streaming information, directly affiliated with the rights holders of Star Trek.
Sources: Star Trek official site
Star Trek can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Star Trek official site
StarTrek.com is used by Star Trek fans, including longtime 'Trekkies' and new viewers, who are interested in science fiction series, films, and franchise-related news and content.
Sources: Star Trek official site
Star Trek is known for being a long-running science fiction franchise encompassing multiple television series and films, with StarTrek.com recognized as the official digital destination for franchise news, content, and streaming access via Paramount+.
Sources: Star Trek official site
Star Trek scores 66/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Star Trek has a moderate AI-visibility profile at 66/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (71/100) and its weakest is trust (60/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #30,914 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Star Trek from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Star Trek: StarHub (90/100), Stardock (90/100), Sundance Institute (90/100), Surfline (90/100).
A step up - brands to learn from: Yr (91/100), Xsolla (91/100).
Category leader: Change.org (97/100).
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