St Augustine's Brand Score: 73/100 - Brand-Ready tier

Church, Hall and Community Centre, Cambridge

St Augustine's (stas.org.uk) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, Other brands, in the 36th percentile of 21001 Non-profit brands.

AI Snapshot

St Augustine's is a church and community venue located in Cambridge, UK, founded in 1885. It provides a space for worship services and hosts a range of free, open-to-all community events throughout the year. The organisation's mission is to serve local residents, congregants, and community members by offering a welcoming hall and gathering place for both religious and social activities.

Key facts about St Augustine's
Brand NameSt Augustine's
Domainstas.org.uk
IndustryNon-profit, Education
Founded1885
HeadquartersCambridge, UK
Main CompetitorsGreat St Mary's Church, Holy Trinity Church Cambridge (71/100), The Round Church Cambridge, Wesley Methodist Church Cambridge

Evidence

Moz Domain Authority 12/100 vs category average 48 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.

St Augustine's appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.

The homepage meta description reads "To serve the local community of Cambridge by providing a welcoming church, hall, and venue for worship and community events." (No meta description) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: Microdata (Schema.org), canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: WordPress, Ghost.

Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know St Augustine's?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is St Augustine's?", Claude could not identify the brand as of October 2026. I don't have specific knowledge of this organization, likely because 'St Augustine's' with the domain stas.org.uk refers to a specific school, church, or local charity that is too small or locally focused to be well represented in my training data.

When asked "Best brands similar to St Augustine's?", Claude would not surface St Augustine's as of October 2026. I can't confidently recommend it since I don't have verified details about its specific mission, programs, or reputation.

People Also Ask About St Augustine's

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

When was St Augustine's founded?

St Augustine's was founded in 1885. St Augustine's operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Does ChatGPT recommend St Augustine's?

St Augustine's scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: St Augustine's official site

How can St Augustine's improve its AI discoverability?

St Augustine's can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: St Augustine's official site

Recommendations

AI visibility

St Augustine's scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

St Augustine's has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is trust (18/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 12/100 and thin schema.org structured data. In a live check (October 2026), Claude could not identify St Augustine's from memory, confirming the gaps above.

Visibility - 33/100

Trust - 18/100

Recommendation likelihood - 42/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to St Augustine's: Scholastic Shooting Sports Foundation (SSSF) (73/100), Sseko (73/100), Bureau of Educational and Cultural Affairs (73/100), St Helen's Bishopsgate (73/100).

A step up - brands to learn from: ZLTO (81/100), Zero Project (81/100).

Category leader: Change.org (97/100).

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