A Radical Welcome for All
St. Bart's (stbarts.org) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Other brands, in the 38th percentile of 16188 Non-profit brands.
St. Bartholomew's Church, known as St. Bart's, is an Episcopal parish located at 325 Park Avenue in midtown Manhattan, New York City. It is part of the Episcopal Diocese of New York and describes itself as a warm, vibrant, and inclusive faith community. The church offers multiple daily worship services and programming for people of all ages, operating from a historic Manhattan landmark building. It aims to welcome individuals and families, including newcomers exploring Christianity or the Episcopal tradition.
| Brand Name | St. Bart's |
|---|---|
| Domain | stbarts.org |
| Industry | Non-profit, Other |
| Headquarters | 325 Park Avenue, Midtown Manhattan, New York City, NY |
| Parent Company / Owner | Episcopal Diocese of New York |
| Main Competitors | Trinity Church Wall Street (85/100), St. Thomas Church Fifth Avenue (73/100), Riverside Church (60/100), Marble Collegiate Church (75/100), Fifth Avenue Presbyterian Church (80/100) |
Moz Domain Authority 45/100 vs category average 49 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,222,509 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "We welcome you to St. Bartholomew’s Church, a warm, vibrant and inclusive parish of the Episcopal Diocese of New York, located in the heart of midtown Manhattan at 325 Park Avenue …" (Meta description: 36 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), LinkedIn, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is St. Bart's?", Claude could identify the brand as of October 2026. St. Bart's refers to St. Bartholomew's Episcopal Church, a historic church on Park Avenue in New York City known for its Byzantine-Romanesque architecture and active community, music, and outreach programs. Best known for Its distinctive Byzantine-style architecture and historic Park Avenue location in NYC.
When asked "Best brands similar to St. Bart's?", Claude would not surface St. Bart's as of October 2026. It's a specific church rather than a comparable nonprofit brand, so it wouldn't naturally come up when listing similar nonprofit organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
St. Bart's's main competitors in Non-profit: Trinity Church Wall Street (85/100), St. Thomas Church Fifth Avenue (73/100), Riverside Church (60/100), Marble Collegiate Church (75/100), Fifth Avenue Presbyterian Church (80/100).
Sources: Brand Analyzer scan
St. Bart's, formally St. Bartholomew's Church, is an Episcopal parish of the Episcopal Diocese of New York, located at 325 Park Avenue in midtown Manhattan, New York City.
Sources: St. Bart's official site
St. Bart's has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 40, recommendation 47). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: St. Bart's official site
St. Bart's offers Episcopal worship services held multiple times daily, along with community and faith-based programming designed for individuals and families of all ages.
Sources: St. Bart's official site
St. Bart's functions as a church, holding multiple daily worship services and offering religious and community programming for people of all ages within its historic Manhattan building.
Sources: St. Bart's official site
St. Bart's scores 47/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: St. Bart's official site
St. Bart's can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: St. Bart's official site
St. Bart's serves individuals and families in the New York City area seeking an inclusive, spiritually engaged faith community, including newcomers exploring Christianity or the Episcopal tradition.
Sources: St. Bart's official site
St. Bart's is known for being a historic and architecturally notable Episcopal church landmark in midtown Manhattan that offers an inclusive worship environment and multiple daily services.
Sources: St. Bart's official site
St. Bart's scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
St. Bart's has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (47/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,222,509 (Tranco) and a Moz Domain Authority of 45/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify St. Bart's from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to St. Bart's: Startup Coalition (74/100), Standard Ebooks (74/100), St Martin-in-the-Fields (74/100), Stone Ridge School of the Sacred Heart (74/100).
A step up - brands to learn from: Zero Project (81/100), Youth Villages (81/100).
Category leader: Change.org (97/100).
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